ENTREPRENEUR REPORT
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: ENTREPRENEUR REPORT
ENTREPRENEUR REPORT
ĐẠ I HQC HANOIHANUI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISM...........0O0..........ENTREPRENEUR REPORTTutor: Mr. Phan Hoang Quan Member: Group 2 - ENTREPRENEUR REPORT - Tutorial 3 Pham Thi Hang Han Khanh Linh Nguyen Thuy Linh Nguyen Thi Phuong Nguyen Thi TrangDate: January 5th, 2020Table of ContentsA.Innovation idea - Lickmylips...............................................................................1I.Sources of innovation.................................. ENTREPRENEUR REPORT ....................................................1II.Ideas of Lickmylips...........................................................................ENTREPRENEUR REPORT
.............1B.Marketing plan.............................................................................................2I.Current marketing situatĐẠ I HQC HANOIHANUI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISM...........0O0..........ENTREPRENEUR REPORTTutor: Mr. Phan Hoang Quan Member: Group 2 - ENTREPRENEUR REPORT .....................................22.Internal analysis.................................................................................5II.Objective and issues.......................................................................................81.Objectives...................................... ENTREPRENEUR REPORT .................................................82.Issues...........................................................................................8ENTREPRENEUR REPORT
III.Target market..............................................................................................81.Plan segmentation...................ĐẠ I HQC HANOIHANUI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISM...........0O0..........ENTREPRENEUR REPORTTutor: Mr. Phan Hoang Quan Member: Group 2 - ENTREPRENEUR REPORT ............113.Positioning......................................................................................12IV.Marketing strategy........................................................................................131.Customer-centric strategy............................................... ENTREPRENEUR REPORT .........................132.Product differentiation..........................................................................13V.Marketing programs..ENTREPRENEUR REPORT
......................................................................................141.Product’....................................................ĐẠ I HQC HANOIHANUI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISM...........0O0..........ENTREPRENEUR REPORTTutor: Mr. Phan Hoang Quan Member: Group 2 - ENTREPRENEUR REPORT .............................153.Place............................................................................................154.Promotion........................................................................................165.Service.......................................................... ENTREPRENEUR REPORT ................................176.Internal Marketing................................................................................19VI.Financial pENTREPRENEUR REPORT
lans...........................................................................................20VII.Implementation controls..........................ĐẠ I HQC HANOIHANUI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISM...........0O0..........ENTREPRENEUR REPORTTutor: Mr. Phan Hoang Quan Member: Group 2 - ENTREPRENEUR REPORT .................23I.Organizational Structure..................................................................................23II.Workflow..................................................................................................24 ENTREPRENEUR REPORT ĐẠ I HQC HANOIHANUI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISM...........0O0..........ENTREPRENEUR REPORTTutor: Mr. Phan Hoang Quan Member: Group 2 -Gọi ngay
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