(LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry
(LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVAN THI YEN NHIANTECEDENTS AND OUTCOME OF CUSTOMER SATISFACTION: A STUDY OF VI (LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry IETNAMESECUSTOMERS IN THE MOBILE TELECOM INDUSTRYMASTER OF BUSINESS (Honours)Ho Chi Minh City-Year 2012UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVAN THI YEN NHIANTECEDENTS AND OUTCOME OF CUSTOMER SATISFACTION:A STUDY OF VIETNAMESE CUSTOMERS IN THE MOBILE TELECOM INDUSTR (LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry YID:60340102MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. NGUYEN Tin MAI TRANGHo C1Ũ Minh City - Year 20121ABSTRACTCustomer retention is a concept gaini(LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry
ng more and more attention in today's business when loyal customers are considered as essential components to organizational success. Therefore, corpoUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVAN THI YEN NHIANTECEDENTS AND OUTCOME OF CUSTOMER SATISFACTION: A STUDY OF VI (LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry ore loyal customers and as a result more profit and market share.rhe effect of switching barrier, customer satisfaction, environmental dynamism, etc on customer retention has been shown in numerous studies. However, the effect of components, factors of switching barrier on customer satisfaction and (LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry customer retention that have been subject to much less attention from researchers. Especially, not enough studies have been conducted on subject of th(LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry
e mobile telecommunication services industry in Vietnam.The present research studied switching cost, investment in the relationship, attractiveness alUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVAN THI YEN NHIANTECEDENTS AND OUTCOME OF CUSTOMER SATISFACTION: A STUDY OF VI (LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry telecommunication market. Besides, to identify variables that influence customer satisfaction and retention based on literature and will to carry out an empirical analysis, according to the collected questionnaires, to evaluate and apply the proposed model in the Vietnam mobile market.Keywords: Swi (LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry tching barriers, switching cost, investment relationship, attractiveness alternative, interpersonal relationship, customer satisfaction, customer rete(LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry
ntion.2ACKNOWLEDGEMENTIt is a pleasure to thank the many people who made this thesis possible.This thesis is a result of months of work in which I havUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVAN THI YEN NHIANTECEDENTS AND OUTCOME OF CUSTOMER SATISFACTION: A STUDY OF VI (LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry l.The first person I would like to thank is my direct supervisor. Dr. Nguyen Thi Mai Trang. Her enthusiastic and integral view on research has made a deep impression on me. I owe her a lot of gratitude for having shown me this way of research and her great efforts to explain things clearly and simpl (LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry y.Iwould also like to thank the faculty of ISB International Institute - University of Economic Ho Chi Minh City. And especially. I am deeply grateful(LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry
Professor Nguyen Dinh Tho PHD., who have shown me this way of research and been great efforts to explain things clearly and simply, through the ReseaUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVAN THI YEN NHIANTECEDENTS AND OUTCOME OF CUSTOMER SATISFACTION: A STUDY OF VI (LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry lly Director Nguyen Minh Tam who have supported and got opportunities on my work and thesis.I wish to thank my entire extended family and especially to my husband for their providing a loving environment, support and encouragement throughout my entire life. I dedicate this thesis to them.Van Thi Yen (LUẬN văn THẠC sĩ) antecedents and outcome of customer satissfaction, a study of vietnamese customers in the mobile telecom industry NhiDong Nai, November 20123TABLE OF CONTENTSUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVAN THI YEN NHIANTECEDENTS AND OUTCOME OF CUSTOMER SATISFACTION: A STUDY OF VIUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVAN THI YEN NHIANTECEDENTS AND OUTCOME OF CUSTOMER SATISFACTION: A STUDY OF VIGọi ngay
Chat zalo
Facebook