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(LUẬN văn THẠC sĩ) the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

(LUẬN văn THẠC sĩ) the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

MINISTRY OF EDI CATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITY1976NGUYỀN I HỊ MỲ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRETE

(LUẬN văn THẠC sĩ) the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam ENTIONA STUDY OF CERAMIC COMPANIES IN VIETNAMMASTER’S THESISMASTER TN RISTNESS ADMINISTRATIONOlogy Code: 60.34.05SupervisorPhD. TRÂN HÀ MIMI QUÂNHo Ch

i Minh City -2012ABSTRACTMany previous researches proved that retaining customers plays an important role for business in service sector and end-user (LUẬN văn THẠC sĩ) the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

or consumers arc their oriented-object. However, there is a lack of research in the areas of evaluation of B2B customer retention in product sector in

(LUẬN văn THẠC sĩ) the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

Vietnam. Therefore, the purpose of this study is to determine critical factors of switching barrier that potential influence on customer retention in

MINISTRY OF EDI CATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITY1976NGUYỀN I HỊ MỲ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRETE

(LUẬN văn THẠC sĩ) the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam as movc-in cost, bcncfit/loss cost, interpersonal relationship and the attractiveness of alternatives. The overall purpose of this research is to dev

elop a conceptual foundation of customer retention, with the use of the concepts of switching barrier and customer retention, and provide management s (LUẬN văn THẠC sĩ) the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

ignificance of customer retention for marketers of Vietnam ceramic companies in developing strategics for retaining B2B customers.iACKNOWLEGEMENTSAlth

(LUẬN văn THẠC sĩ) the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

ough I have taken efforts in this research but it would not have been finished without the kind support and help of people. Therefore, 1 would like to

MINISTRY OF EDI CATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITY1976NGUYỀN I HỊ MỲ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRETE

(LUẬN văn THẠC sĩ) the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam n for his great guidance, support and encouragement in completing the research.1 am very thankful managers of My Due Ceramics Limited Company for thei

r share opinions, experiences and providing necessary information regarding to the research.1 would like to express my special gratitude to my family (LUẬN văn THẠC sĩ) the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

and my friends for the love, support and encouragement during the whole process of my project which helps me in Starting the first difficult step and

(LUẬN văn THẠC sĩ) the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

completion of my thesis.finally, my thanks and appreciations also go to my colleagues in developing the project and agents of MDC for their kind co-op

MINISTRY OF EDI CATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITY1976NGUYỀN I HỊ MỲ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRETE

(LUẬN văn THẠC sĩ) the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam Thi My TrangHo Chi Minh City, April 2012iiSTUDENT DECLARATIONI affirm that the research titled “The effects of switching barrier on the customer rete

ntion A study of ceramic companies in Vietnam" is my own work. The work is original except where indicated by special reference in the text. The resea (LUẬN văn THẠC sĩ) the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

rch has been conducted in studying by the academic knowledge and with the assistant of my supervisor and MDC’s managers.By this letter. I would like t

(LUẬN văn THẠC sĩ) the effects of switching barrier on the customer retention, a study of ceramic companies in vietnam

o undertake that it is my own research. All data, resources, references using in this research are clearly identify.SIGNED:...........................

MINISTRY OF EDI CATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITY1976NGUYỀN I HỊ MỲ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRETE

MINISTRY OF EDI CATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITY1976NGUYỀN I HỊ MỲ TRANGTHE EFFECTS OF SWITCHINGBARRIER ON THE CUSTOMERRETE

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