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Improving marketing mix for gas products in lien quang thanh business liquefied petroleum gas joint stock company

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Nội dung chi tiết: Improving marketing mix for gas products in lien quang thanh business liquefied petroleum gas joint stock company

Improving marketing mix for gas products in lien quang thanh business liquefied petroleum gas joint stock company

NATIONAL ECONOMICS UNIVERSITYBUSINESS SCHOOLG*l -1^IMPROVING MARKETING MIX FOR GAS PRODUCTSIN LIEN QUANG THANH BUSINESS LIQUEFIED PETROLEUM GAS JOINT

Improving marketing mix for gas products in lien quang thanh business liquefied petroleum gas joint stock company STOCK COMPAN YBachelor of Business Administration in English (E-BBA) ThesisStudent: Tian Thi Thu HaClass: EBBA4-ASupervisor : Le Van Nam, MBAHanoi, 2

016ACKNOWLEDGEMENTA completed study would not be done without any assistance. Therefore, the author who conducted this thesis gratefully gives acknowl Improving marketing mix for gas products in lien quang thanh business liquefied petroleum gas joint stock company

edgement to their support and motivation during the time ofdoing this thesis as a requirement of completing my Degree of E-BBA Program in National Eco

Improving marketing mix for gas products in lien quang thanh business liquefied petroleum gas joint stock company

nomics University.First of all, 1 would like to express my endless thanks and gratefulness to my supervisor MBA. Le Van Nam. His kindly support and co

NATIONAL ECONOMICS UNIVERSITYBUSINESS SCHOOLG*l -1^IMPROVING MARKETING MIX FOR GAS PRODUCTSIN LIEN QUANG THANH BUSINESS LIQUEFIED PETROLEUM GAS JOINT

Improving marketing mix for gas products in lien quang thanh business liquefied petroleum gas joint stock company Without his motivation and instructions, the thesis would have been impossible to be done effectively.Secondly, I want to extend many thanks to the Di

rector and all employees at the Lien Quang Thanh Business Liquefied Petroleum Bas Joint Stock Company who offered me a valuable three-month internship Improving marketing mix for gas products in lien quang thanh business liquefied petroleum gas joint stock company

with full support. Without their help, the data could not have been gathered correctly and fully.My special thanks approve to my parents for their en

Improving marketing mix for gas products in lien quang thanh business liquefied petroleum gas joint stock company

dless love, care and have most assistances and motivation me for the whole of my life. I also would like to explain my thanks to my sisters for their

NATIONAL ECONOMICS UNIVERSITYBUSINESS SCHOOLG*l -1^IMPROVING MARKETING MIX FOR GAS PRODUCTSIN LIEN QUANG THANH BUSINESS LIQUEFIED PETROLEUM GAS JOINT

Improving marketing mix for gas products in lien quang thanh business liquefied petroleum gas joint stock company ation gave me strength and lift me up all the trouble for the rest of my life.1TABLE OF CONTENTSACKNOWLEDGEMENT.......................................

..........1LIST OF ABBREVIATIONS...........................................4LIST OF TABLES..................................................5LIST OF F Improving marketing mix for gas products in lien quang thanh business liquefied petroleum gas joint stock company

IGI RES................................................6EXECUTIVE SUMMARY...............................................7CHAPTER 1: INTRODl CTION.....

Improving marketing mix for gas products in lien quang thanh business liquefied petroleum gas joint stock company

...................................91.1.Rationale..................................................91.3.Research objectives and Research questions:...

NATIONAL ECONOMICS UNIVERSITYBUSINESS SCHOOLG*l -1^IMPROVING MARKETING MIX FOR GAS PRODUCTSIN LIEN QUANG THANH BUSINESS LIQUEFIED PETROLEUM GAS JOINT

Improving marketing mix for gas products in lien quang thanh business liquefied petroleum gas joint stock company source...........................................131.4.3.Data analysis.........................................141.5.Scope of the research...........

..........................151.6.Research structure........................................15CHAPTER 2: THEORETICAL BACKGROUND ON MARKETING MIX FORCONS Improving marketing mix for gas products in lien quang thanh business liquefied petroleum gas joint stock company

UMER PRODUCTS...............................................162.1.Marketing and marketing mix for consumer products.........162.2Marketing mix for con

Improving marketing mix for gas products in lien quang thanh business liquefied petroleum gas joint stock company

sumer goods............................21

NATIONAL ECONOMICS UNIVERSITYBUSINESS SCHOOLG*l -1^IMPROVING MARKETING MIX FOR GAS PRODUCTSIN LIEN QUANG THANH BUSINESS LIQUEFIED PETROLEUM GAS JOINT

NATIONAL ECONOMICS UNIVERSITYBUSINESS SCHOOLG*l -1^IMPROVING MARKETING MIX FOR GAS PRODUCTSIN LIEN QUANG THANH BUSINESS LIQUEFIED PETROLEUM GAS JOINT

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