Luận văn thạc sĩ brand indentity prolem based on customer percive a casestudy of mrbachkhoa
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Luận văn thạc sĩ brand indentity prolem based on customer percive a casestudy of mrbachkhoa
UEHUMVMSITV Of tCOMOMICt HuCHMwCinL. IS BInterndtiondl School of BusinessUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessMAST Luận văn thạc sĩ brand indentity prolem based on customer percive a casestudy of mrbachkhoa TER OF BUSINESS ADMINISTRATIONBRAND IDENTITY PROBLEM BASED ON CUSTOMER PERCEIVE: A CASE STUDY OF MRBACHKHOAResearcher: TRAN C AO TRI ID: 22130085Supervisor: TRAN HA MINH QUANHo Chi Minh City - Year 2016Brand Indentity Protein based on Customer Percrve: A Casestud)' of MrBachKhoaACKNOWLEDGEMENTFirstl Luận văn thạc sĩ brand indentity prolem based on customer percive a casestudy of mrbachkhoa y. I would like to express our gratitude to my supervisor- Mr. Tran Ha Minh Quan, who has been constantly giving me helpful advices and orientation duLuận văn thạc sĩ brand indentity prolem based on customer percive a casestudy of mrbachkhoa
ring our thesis process.Secondly. I would like to thank MrBachKhoa’s BOD and managers for their sincere participations in the interviews; and thank foUEHUMVMSITV Of tCOMOMICt HuCHMwCinL. IS BInterndtiondl School of BusinessUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessMAST Luận văn thạc sĩ brand indentity prolem based on customer percive a casestudy of mrbachkhoa I also would like to thank my classmates for all the constructive criticism and recommendations that helped me to develop and improve the research1Brand bidentity Proỉetn based on Customer Perche: A Casestudy of MrBachKhoaTABLE OF CONTENTAcknowledgement.............................................. Luận văn thạc sĩ brand indentity prolem based on customer percive a casestudy of mrbachkhoa ..................01Chapter 1: Abstract............................................................03Chapter 2: Problem identification................Luận văn thạc sĩ brand indentity prolem based on customer percive a casestudy of mrbachkhoa
..............................042.1.Company background........................................................042.2.Situational analysis..............UEHUMVMSITV Of tCOMOMICt HuCHMwCinL. IS BInterndtiondl School of BusinessUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessMAST Luận văn thạc sĩ brand indentity prolem based on customer percive a casestudy of mrbachkhoa f MrBachKhoa......................................19Chapter 3: Cause findings and 'abdication......................................293.1.Comparison................................................................293.2.Cause-effect map..........................................................333.3.Cau Luận văn thạc sĩ brand indentity prolem based on customer percive a casestudy of mrbachkhoa se validation..........................................................33Chapter 4: Solution..........................................................Luận văn thạc sĩ brand indentity prolem based on customer percive a casestudy of mrbachkhoa
..364.1.Alternative 1.............................................................364.2.Alternative 2 ................................................UEHUMVMSITV Of tCOMOMICt HuCHMwCinL. IS BInterndtiondl School of BusinessUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessMAST Luận văn thạc sĩ brand indentity prolem based on customer percive a casestudy of mrbachkhoa .......................42References.....................................................................44Appendix.......................................................................45 Luận văn thạc sĩ brand indentity prolem based on customer percive a casestudy of mrbachkhoa UEHUMVMSITV Of tCOMOMICt HuCHMwCinL. IS BInterndtiondl School of BusinessUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessMASTGọi ngay
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