Luận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city
Luận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAGCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOW ARDS GREE Luận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city EN PRODUCTSIN HO CHI MINH CITYID:22120003MASTER OF BUSINESS (HONOURS)SUPERVISOR: Dr. Vo Xuan V inhHo Chi Minh City-2015ABSTRACTOne of the largest and the most urgent problems that the world is facing today IS the environmental pollution which both the government and civilians contribute to solve thi Luận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city s issue. In fact, the injurious smoke emitted by cars, buses, trucks, trains, and the wastes from factories, namely sulphur dioxide, carbon monoxide oLuận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city
r nitrogen oxides have been creating more bad effects on environment. For this reason, corporations must find effective environmental solution in reduUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAGCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOW ARDS GREE Luận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city esearches about green product studies; however, it is still rather new in Vietnam and green products have not yet approached to Vietnamese consumers. Moreover, the corporations in Vietnam have not had a thorough grasp of this kind of product and how consumers reach with green product. Thus, this res Luận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city earch needs to be profoundly supported. This paper IS researched based on the theory and the foundation from the study of Wilson King. Amran Harun. RiLuận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city
m Suryati Sulong and Jaratin Lily (2014). In that, there are five factors including eco-label, green packaging, green corporate perception, green prodUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAGCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOW ARDS GREE Luận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city ch and how factors of green product affect purchase intention and from that, give recommendations.By applying both qualitative and quantitative method, the data is collected through in-depth surveys. Then, the collected data is analyzed by SPSS software. According to reliable results, this paper pro Luận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city poses recommendations for corporations which want to develop green product line.Keywords - Purchase intention, eco-label, green packaging, green corpoLuận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city
rate perception, green product value, green advertisement.3TABLE OF CONTENTSLIST OF FIGURES...........................................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAGCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOW ARDS GREE Luận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city .................................81.1Research Background..............................................................81.2Research gap......................................................................91.3Research Objectives..............................................................101.4Resear Luận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city ch scope...................................................................101.5Research structure of thesis..........................................Luận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city
...........11CHAPTER 2: LITERATURE REVIEW........................................................122.1Green product...................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAGCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOW ARDS GREE Luận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city ....................................................152.4Green packaging................................................................162.5Green corporate perception.....................................................172.6Green product value........................................................ Luận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city ....172.7Green Advertisement............................................................182.8Conceptual model.........................................Luận văn thạc sĩ critical factors affect consumers purchase intention towards greeen products in ho chi minh city
......................19CHAPTER 3: RESEARCH METHODOLOGY.....................................................203.1Research approach....................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAGCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOW ARDS GREEUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAGCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOW ARDS GREEGọi ngay
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