Luận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
Luận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
VNB ERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen V an ThoFACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDEN Luận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ NCE FROM VIETNAMMASTER OF BUSINESS (Honours) SUPERVISOR: DR. CAO HAO THIHo Chi Minh City- Year 2014ACKNOWLEGEMENTSI do personal believe (hat I would not have been successful in completing my thesis without the conscientious support, guidance and advice of many people.First of all. I would like to ex Luận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ press my gratitude to Dr. Cao Hao Till for his quiet leadership, generous guidance and encouragement. Although faced many difficulties, his enthusiastLuận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
ic guidance provided me the useful knowledge which helped me to have directions for my study.Secondly. I want the supervisory board know how much I apVNB ERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen V an ThoFACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDEN Luận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ or me during period of the thesis.Furthermore. I would also like to express my deep gratitude to administrative offices of International School of Business - University of Economics Ho Chi Minh City for their administrative support, creating favorable conditions for me during the MBA course as well Luận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ as during the time I do this research.Besides. I would like to give my sincere thanks to people who helped me to complete the survey and sincere shariLuận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
ng my study topic.Last but not least, I would like to send the most special thanks to my family, who are my motivation they supported me by their loveVNB ERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen V an ThoFACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDEN Luận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ key factors that affecting the satisfaction of festival visitors in Vietnam. Based on the literature reviews, this study proposes a conceptual frameworkA quantitative study is applied via survey method by questionnaire with sample size investigated is 162 visitors who have ever attended festival in Luận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ Vietnam to test theory, including their feeling and comments. Multiple linear regression analysis is chosen to find the relationship between the satisLuận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
faction of visitors at festival with festivalscape factors such as program content, staff, facility, food, souvenir, convenience and information.The rVNB ERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen V an ThoFACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDEN Luận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ convenience. These findings complement theory about behavior of visitors attending festival, providing planners as well as administrators the way to design a festival effectively.Keywords: festivalscape, visitors’ satisfaction. Vietnam.TABLE OF CONTENTSACKNOWLEGEMENTS................................ Luận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ ......................iABSTRACT............................................................iiTABLE OF CONTENTS........................................Luận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
..........iiiLIST OF ABBREVIATIONS................................................VLIST OF FIGURES....................................................VNB ERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen V an ThoFACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDEN Luận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ lem statement.............................................11.2Research objectives...........................................31.3Research questions............................................31.4Research scope................................................41.5Research contribution................... Luận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ ......................41.6Research structure............................................4CHAPTER 2: LITERATURE REVIEWS................................Luận văn thạc sĩ factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
........62.1Festivalscape.................................................6VNB ERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen V an ThoFACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDENVNB ERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen V an ThoFACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDENGọi ngay
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