Purchasing motivations implications for online sales the case of safe vegetables in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Purchasing motivations implications for online sales the case of safe vegetables in ho chi minh city
Purchasing motivations implications for online sales the case of safe vegetables in ho chi minh city
TRƯỜNG DẠI HỌC MỞ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBMMSBÙITHỊNGỌC DUNGPURCHASING MOTIVATIONS Purchasing motivations implications for online sales the case of safe vegetables in ho chi minh city S & IMPLICATIONS FOR ONLINE SALES: THE CASE OF SAFE VEGETABLES IN HO CHI MINH CITYMASTER PROJECTMASTER IN BUSINESS & MARKETING MANAGEMENTIRlfflMG RM BX Md TP.HCMTHƯVIỆNTutor’s Name: Dr. NGUYÊN ĐỨC TRÍHo Chi Minh City-2012ABBREVIATIONIICMCHo Chi Minh CitySVSafe VegetablesPOSPoint of SalesLIST OF APPE Purchasing motivations implications for online sales the case of safe vegetables in ho chi minh city NDICESAppendix 1: Questionnaire (Vietnamese)Appendix 2: Questionnaire (English)Appendix 3: Summary items in the constructsAppendix 4: Summary of EFA aPurchasing motivations implications for online sales the case of safe vegetables in ho chi minh city
nd reliability test of perceived value and inconvenienceAppendix 5: Detailed factor loading, Cronbach anpha of value, quality and time contraintsAppenTRƯỜNG DẠI HỌC MỞ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBMMSBÙITHỊNGỌC DUNGPURCHASING MOTIVATIONS Purchasing motivations implications for online sales the case of safe vegetables in ho chi minh city sAppendix 8: Correlation co efficient, t-valuc, and significance of behavioral IntentionAppendix 9: Correlation co efficient, t-value, and significance of adjusted IntentionAppendix 10: Typical safe vegetables companies in Ho Chi Minh CityAppendix 11: Typical fresh food online stores in JapanLIST OF Purchasing motivations implications for online sales the case of safe vegetables in ho chi minh city CHARTSChart 2.2:Theory Planned Behavior (TPB).......................................3Chart 3.3.1:Theoretical Framework of Shaharudin (2010)..........Purchasing motivations implications for online sales the case of safe vegetables in ho chi minh city
................7Chart 3.3.2:Structural model Olsen (2007).......................................8Chart 3.3.3:Preliminary Conceptual framework........TRƯỜNG DẠI HỌC MỞ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBMMSBÙITHỊNGỌC DUNGPURCHASING MOTIVATIONS Purchasing motivations implications for online sales the case of safe vegetables in ho chi minh city .......................................15Chart 4.1.4:Frequent places of purchase........................................16TRƯỜNG DẠI HỌC MỞ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBMMSBÙITHỊNGỌC DUNGPURCHASING MOTIVATIONSGọi ngay
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