(TIỂU LUẬN) ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (TIỂU LUẬN) ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE
(TIỂU LUẬN) ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE
FACULTY OF MARKETINGSERVICE MARKETINGCode: 2021702052705FINAL EXAMANALYSIS FOR MARKETING STRATEGY OFPIZZA 4P’S RESTAURANT SERVICEClass: CLC_19D}L\05Te (TIỂU LUẬN) ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE eam’s members names and IDs: Phạm Thào Nguyên - 1921005570Đoàn Vân Nhi - 1921005580Phạm Ngô Đăng Khoa -1921005469Trương Đặng Ngọc Linh - 1921005506Nguyễn Thị Thu Trang - 1921005729TABLE OF CONTENTSTEACHER COMMENT.................................................................ITABLE OF CONTENTS..... (TIỂU LUẬN) ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE .........................................................iiLIST OF FIGURES.................................................................VLIST OF TA(TIỂU LUẬN) ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE
BLE..................................................................viSection 1. Introduction........................................................FACULTY OF MARKETINGSERVICE MARKETINGCode: 2021702052705FINAL EXAMANALYSIS FOR MARKETING STRATEGY OFPIZZA 4P’S RESTAURANT SERVICEClass: CLC_19D}L\05Te (TIỂU LUẬN) ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE .......11.3Introduce.................................................................21.4Core values...............................................................31.5Vision and mission........................................................3Section 2. Market & Competitors Analysis.................. (TIỂU LUẬN) ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE ......................42.1Market situation.........................................................42.2Competitors....................................(TIỂU LUẬN) ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE
..........................5Section 3. Target customers analysis & Positioning Strategy....................123.1Targeting..............................FACULTY OF MARKETINGSERVICE MARKETINGCode: 2021702052705FINAL EXAMANALYSIS FOR MARKETING STRATEGY OFPIZZA 4P’S RESTAURANT SERVICEClass: CLC_19D}L\05Te (TIỂU LUẬN) ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE .................................133 2.2 Information search.................................................133.2.3Evaluation of alternative solutions...............................133.2.4Purchase decision.................................................153.3Encounter stage.......................... (TIỂU LUẬN) ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE ...............................153.4Post - encounter purchase...............................................16Section 4. Analyzing the Marketing Mix ((TIỂU LUẬN) ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE
7Ps) Strategies........................184.1Services Product strategy...............................................18FACULTY OF MARKETINGSERVICE MARKETINGCode: 2021702052705FINAL EXAMANALYSIS FOR MARKETING STRATEGY OFPIZZA 4P’S RESTAURANT SERVICEClass: CLC_19D}L\05TeFACULTY OF MARKETINGSERVICE MARKETINGCode: 2021702052705FINAL EXAMANALYSIS FOR MARKETING STRATEGY OFPIZZA 4P’S RESTAURANT SERVICEClass: CLC_19D}L\05TeGọi ngay
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