Improving the competitive abilities of the bank through implementing the new product logistics financing techcombank case study

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Improving the competitive abilities of the bank through implementing the new product logistics financing techcombank case study

VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS2007* MASTER oi BUSINESS ADMINISTRATION TIIESIS * Trinh Van Do11 AIM N.M IIP IXC'IỈI.IAC ITrinh V

Improving the competitive abilities of the bank through implementing the new product logistics financing techcombank case study Van DoIMPROVING THE COMPETITIVE ABILITIES OF THE BANK THROUGH IMPLEMENTING THE NEW PRODUCT - LOGISTICS FINANCING-"TECHCOMBANK CASE STUDY”MASTER OF BUS

INESS ADMINISTR ATION THESISHanoi - 2007VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESSTrinh Van DoIMPROVING TĨĨE COMPETITIVE ABILITIES OF THE B Improving the competitive abilities of the bank through implementing the new product logistics financing techcombank case study

ANK THROUGH IMPLEMENTING THE NEW PRODUCT - LOGISTICS FINANCING-"TECHCOMBANK CASE STUDY"Major: Business AdministrationCode: 60 34 05MASTER OF BUSINESS

Improving the competitive abilities of the bank through implementing the new product logistics financing techcombank case study

ADMINISTRATION THESISSUPERVISORS: DR. TA NGOC CAƯHanoi - 2007CONTENTSAcknowledgementsiAbstractiiTÓM T ATiiiKey wordsivContentviList of TablesXList of

VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS2007* MASTER oi BUSINESS ADMINISTRATION TIIESIS * Trinh Van Do11 AIM N.M IIP IXC'IỈI.IAC ITrinh V

Improving the competitive abilities of the bank through implementing the new product logistics financing techcombank case study s87Thesis structure9CHAPTER 1: LITERATURE REVIEW107.7.Competitiveness, competitive advantages and the importance of competitiveadvantages.10I. I. I. C

ompetitiveness and competitive advantages.10 Improving the competitive abilities of the bank through implementing the new product logistics financing techcombank case study

VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS2007* MASTER oi BUSINESS ADMINISTRATION TIIESIS * Trinh Van Do11 AIM N.M IIP IXC'IỈI.IAC ITrinh V