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Partnership marketing program for increasing sales of vpbank’s unsecred personal loan upl

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Nội dung chi tiết: Partnership marketing program for increasing sales of vpbank’s unsecred personal loan upl

Partnership marketing program for increasing sales of vpbank’s unsecred personal loan upl

• •ỊAE NANTES(CONOMIt *UNIVERSITẺ OE NANTESYear 2016-2018MASTER OF MARKETING AND PROSPECTIVEINTERNSHIP REPORTPARTNERSHIP MARKETING PROGRAM FOR INCREAS

Partnership marketing program for increasing sales of vpbank’s unsecred personal loan upl SING SALESOF VPBANK’S UNSEC RED PERSONAL LOAN (I PL)By: LE DIE I TRANGSupervisor: PhD PHAM THI LIEN43271AcknowledgementThis report has been prepared f

or the internship that has been done in Viet Nani Prosperity Joint stock Commercial Bank 111 order to study the practical aspect of the course and imp Partnership marketing program for increasing sales of vpbank’s unsecred personal loan upl

lementation of the theory in the real field with the purpose of fulfilling tile requirement of the course of ISVN (Master of Marketing)All aspect of t

Partnership marketing program for increasing sales of vpbank’s unsecred personal loan upl

he report that has been prepared have been work-shopped with VPBank’s marketing team members who have provided extensive input and supportive particip

• •ỊAE NANTES(CONOMIt *UNIVERSITẺ OE NANTESYear 2016-2018MASTER OF MARKETING AND PROSPECTIVEINTERNSHIP REPORTPARTNERSHIP MARKETING PROGRAM FOR INCREAS

Partnership marketing program for increasing sales of vpbank’s unsecred personal loan upl and valuable feedback that enabled me to complete this work.I am also deeply indebted to my academic supervisor, Mr Sandeep Deobakta. Head of retail B

anking Division at VPBank. The support that he provided motivated me to think more broadly about associated concepts and helped expand my understandin Partnership marketing program for increasing sales of vpbank’s unsecred personal loan upl

g of product as well as consumers' insight. Invaluable discussions we held stimulated my enthusiasm and imagination in the research process.Research h

Partnership marketing program for increasing sales of vpbank’s unsecred personal loan upl

as been carried out with the support, cooperation and assistance of VPBank's customers that have been asked to participate 111 the study. They have sp

• •ỊAE NANTES(CONOMIt *UNIVERSITẺ OE NANTESYear 2016-2018MASTER OF MARKETING AND PROSPECTIVEINTERNSHIP REPORTPARTNERSHIP MARKETING PROGRAM FOR INCREAS

Partnership marketing program for increasing sales of vpbank’s unsecred personal loan upl individuals I would like to extend my sincere thanks to all of themChapter 1: Introduction I Year 2016-2018MASTER OF MARKETING AND PROSPECTIVE1Content

s1Chapter 1: Introduction..................................................................71.1Background of the study................................ Partnership marketing program for increasing sales of vpbank’s unsecred personal loan upl

..............................71.2General objectives of the study......................................................81.3Methodology of the study...

Partnership marketing program for increasing sales of vpbank’s unsecred personal loan upl

..........................................................81.4Scope and Limitation of the study....................................................81.

• •ỊAE NANTES(CONOMIt *UNIVERSITẺ OE NANTESYear 2016-2018MASTER OF MARKETING AND PROSPECTIVEINTERNSHIP REPORTPARTNERSHIP MARKETING PROGRAM FOR INCREAS

Partnership marketing program for increasing sales of vpbank’s unsecred personal loan upl .........................92Chapter II: Overview of unsecured personal loan product and partnership program.........112.1Bank and it activities........

......................................................112.2Unsecured lending market............................................................112.2.1 Partnership marketing program for increasing sales of vpbank’s unsecred personal loan upl

Unsecured personal loan........................................................112.2.2Unsecured lending market........................................

Partnership marketing program for increasing sales of vpbank’s unsecred personal loan upl

...............112.3Partnership in marketing strategy...................................................13

• •ỊAE NANTES(CONOMIt *UNIVERSITẺ OE NANTESYear 2016-2018MASTER OF MARKETING AND PROSPECTIVEINTERNSHIP REPORTPARTNERSHIP MARKETING PROGRAM FOR INCREAS

• •ỊAE NANTES(CONOMIt *UNIVERSITẺ OE NANTESYear 2016-2018MASTER OF MARKETING AND PROSPECTIVEINTERNSHIP REPORTPARTNERSHIP MARKETING PROGRAM FOR INCREAS

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