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University awareness, the case of vietnam national universityinternational school vnu is

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Nội dung chi tiết: University awareness, the case of vietnam national universityinternational school vnu is

University awareness, the case of vietnam national universityinternational school vnu is

https://khothu vien .com1 INTERNATIONAL ỈS SCHOOL ’ Ụ/ VIETNAM NATIONAL UNIVERSITY. HANOI• • •IAE NANTES tCONOMII * MANAGEMINTUNIVERSITÉ DE NANTESYear

University awareness, the case of vietnam national universityinternational school vnu is r 2016-2018Master of MARKETING AND PROSPECTIVEINTERNSHIP REPORTUNIVERSITY AWARENESS, THE CASE OF VIETNAM NATIONAL UNIVERSITYINTERNATIONAL SCHOOL (VNU-

IS)By: vu LUU LYSupervisor: Ass.Prof PHAM THI LIEN1TABLE OF CONTENTSINTRODl CTION..................................................................... University awareness, the case of vietnam national universityinternational school vnu is

.....61Problem Discussion:..............................................................62Research Purpose:...........................................

University awareness, the case of vietnam national universityinternational school vnu is

.....................73Object and scope of the study:...................................................74Research methods............................

https://khothu vien .com1 INTERNATIONAL ỈS SCHOOL ’ Ụ/ VIETNAM NATIONAL UNIVERSITY. HANOI• • •IAE NANTES tCONOMII * MANAGEMINTUNIVERSITÉ DE NANTESYear

University awareness, the case of vietnam national universityinternational school vnu is .....................................................7•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••é**1.1.Brand, b

rand identity and brand equity.....................................................81.1.1.Brand....................................................... University awareness, the case of vietnam national universityinternational school vnu is

..........................81.1.2Brand Identity:........................................................................81.1.3Brand equity' and the rol

University awareness, the case of vietnam national universityinternational school vnu is

e of the brand................................................91.1.3.1.The role of the brand..........................................................

https://khothu vien .com1 INTERNATIONAL ỈS SCHOOL ’ Ụ/ VIETNAM NATIONAL UNIVERSITY. HANOI• • •IAE NANTES tCONOMII * MANAGEMINTUNIVERSITÉ DE NANTESYear

University awareness, the case of vietnam national universityinternational school vnu is ..........................................111.2.1.Definition..........................................................................111.2.2.The bene

fits of brandawareness.....................................................111.2.3.Measuring brand awareness:......................................... University awareness, the case of vietnam national universityinternational school vnu is

.....121.2.4.Level of brand awareness................................................131.3.University branding........................................

University awareness, the case of vietnam national universityinternational school vnu is

.................141.3.1.Brand equity in university education....................................151.3.2 Factors affect the university brand..........

https://khothu vien .com1 INTERNATIONAL ỈS SCHOOL ’ Ụ/ VIETNAM NATIONAL UNIVERSITY. HANOI• • •IAE NANTES tCONOMII * MANAGEMINTUNIVERSITÉ DE NANTESYear

University awareness, the case of vietnam national universityinternational school vnu is OL STI DENTS IN HANOI..........................................................172.1.Overview of International school. VNU............................

...........172.1.1.General Objectives:.....................................................17 University awareness, the case of vietnam national universityinternational school vnu is

https://khothu vien .com1 INTERNATIONAL ỈS SCHOOL ’ Ụ/ VIETNAM NATIONAL UNIVERSITY. HANOI• • •IAE NANTES tCONOMII * MANAGEMINTUNIVERSITÉ DE NANTESYear

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