Business plan for developing tourism in ho chi minh city viet nam
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Business plan for developing tourism in ho chi minh city viet nam
Business plan for developing tourism in HCMC 1Running Head: BUSINESS PLAN FOR DEVELOPING TOURISM IN HO CHI MINH CITY, VIETNAM.Business plan for develo Business plan for developing tourism in ho chi minh city viet nam oping tourism in ho chi minh city, Vietnam.Trinh M. Vuong Lincoln UniversityIn partial fulfillment of the requirements for BA399HUTECH UbImrV__Advisor: Dr. Alexander AnokhinMarch, 2015Business plan for developing tourism in HCMC 2TITLE APPROVAL PAGE FOR GRADUATE THESISSUBMITTED IN PARTIAL FULFILLMEN Business plan for developing tourism in ho chi minh city viet nam T OF REQUIREMENT FOR DEGREE OF MASTER OF BUSINESS ADMINISTRATION AT LINCOLN UNIVERSITY, OAKLAND, CALIFORNIA.CANDIDATE: Trinh M. VuongFIELD OF CONCENTRBusiness plan for developing tourism in ho chi minh city viet nam
ATION: Business plan TourismTHESIS TITLE: Business plan for developing tourism in ho chi minh city, Vietnam.I have read and approved this thesis for pBusiness plan for developing tourism in HCMC 1Running Head: BUSINESS PLAN FOR DEVELOPING TOURISM IN HO CHI MINH CITY, VIETNAM.Business plan for develo Business plan for developing tourism in ho chi minh city viet nam ontinuously development and good recovery during the global economic crisis period based on the report of the World Travel and Global Tourism in 2013. Under these satisfactory reports, there is no doubt to develop as well as creating a new face for travel industry in Vietnam within competition in ar Business plan for developing tourism in ho chi minh city viet nam ea. To have an objective evaluation of Vietnamese tourism, this project consulted the data that is reported by the Vietnam National Adminisưation of TBusiness plan for developing tourism in ho chi minh city viet nam
ourism as well as some of academic report and general judgments during 2013 to 2014 to provide an overview that Vietnam is one of potential land for tBusiness plan for developing tourism in HCMC 1Running Head: BUSINESS PLAN FOR DEVELOPING TOURISM IN HO CHI MINH CITY, VIETNAM.Business plan for develo Business plan for developing tourism in ho chi minh city viet nam Administration system for a long time based on OV.T1 working experiences in this industry and professional analysis that can be mentioned as the infrastructure development and promotional campaign of administrative system and low quality of service among suppliers in local. As a result, due to some Business plan for developing tourism in ho chi minh city viet nam facts identified in this project, there are some solutions which can be suggested objectively for not only solving but also improving based on thoseBusiness plan for developing tourism in ho chi minh city viet nam
disadvantages and professional knowledge that has been gained during the course.Business plan for developing tourism in HCMC 4SummaryThe study is set Business plan for developing tourism in HCMC 1Running Head: BUSINESS PLAN FOR DEVELOPING TOURISM IN HO CHI MINH CITY, VIETNAM.Business plan for develo Business plan for developing tourism in ho chi minh city viet nam hows that Vietnam is young and high population country with new consumer buying behavior demands on many products and services. Vietnam economy has been achieved many outstanding such as reaching trade agreements with other countries in term of economic development. However, Vietnam economy is still Business plan for developing tourism in ho chi minh city viet nam facing several problems such as the domination of the Government thorough state-owned companies while the voice from private sector is still under exBusiness plan for developing tourism in ho chi minh city viet nam
pectations and Vietnam economy is still highly depended on external aids regarding to high technology products, showing through high imported volume.VBusiness plan for developing tourism in HCMC 1Running Head: BUSINESS PLAN FOR DEVELOPING TOURISM IN HO CHI MINH CITY, VIETNAM.Business plan for develo Business plan for developing tourism in ho chi minh city viet nam aspects, including enttepreneurship and industrial development, science, technology and innovation policy, innovation efficacy index, and revealed comparative advantage.Vietnam ưavcl and tourism industry shows that the buyers in Vietnam tourism industry' are divided into two groups, namely internati Business plan for developing tourism in ho chi minh city viet nam onal tourists and domestic tourists and they have high bargaining power of buyer. Moreover, the power of suppliers is showing through the regional disBusiness plan for developing tourism in ho chi minh city viet nam
tribution of tourism. ESRT (2014) shows that both of international and local tourists arc favorite vising to three areas, namely Hanoi, Hue-Hoi An-Da Business plan for developing tourism in HCMC 1Running Head: BUSINESS PLAN FOR DEVELOPING TOURISM IN HO CHI MINH CITY, VIETNAM.Business plan for develo Business plan for developing tourism in ho chi minh city viet nam visitors spend more than 3 times. Threat of new entrants in Vietnam tourism industry is counted to the foreign tourism companies as well as newly established localBusiness plan for developing tourism in HCMC 5 ones. While newly established local tourism companies are very small due to there are a lo Business plan for developing tourism in ho chi minh city viet nam t of local companies, foreign tourism companies are considered as real threats. In addition, Vietnam tourism companies are now facing with high competBusiness plan for developing tourism in ho chi minh city viet nam
ition from other companies come from Thailand, Cambodia, and Malaysia in term of the promotion in core tourism products.Based on the market scanning, Business plan for developing tourism in HCMC 1Running Head: BUSINESS PLAN FOR DEVELOPING TOURISM IN HO CHI MINH CITY, VIETNAM.Business plan for develo Business plan for developing tourism in ho chi minh city viet nam more in financial department, 27 people in production department, 88 people in marketing department, 8 people in human resource management, and 3 more managers. Total HR budget in 2019 is up to US$5.8 million. On the other hand, the sale tactics explore the requirement of taking more guests to the Business plan for developing tourism in ho chi minh city viet nam firm. Total number of guests of Viet Travel from 2015 to 2019 will be 312,793 in 2015, 371,768 in 2016, 440,768 in 2017, 523,223 in 2018, and 621,103Business plan for developing tourism in ho chi minh city viet nam
in 2019 people accordingly.Moreover, the sale tactics of Viet Travel Company also covers the target customer segmentation. As mentioned in earlier chaBusiness plan for developing tourism in HCMC 1Running Head: BUSINESS PLAN FOR DEVELOPING TOURISM IN HO CHI MINH CITY, VIETNAM.Business plan for develo Business plan for developing tourism in ho chi minh city viet nam customers in Ho Chi Minh City and related areas such as Vung Tau, Dong Nai, etc. However, it does not mean that the company does not take into account the customers in the North and the Middle of Vietnam. In this projection, Viet Travel Company will have domestic customers coming from three areas ( Business plan for developing tourism in ho chi minh city viet nam the North, the Middle, and the South).In term of pricing option for this business plan, it is proposed that Viet Travel Company will have three optionBusiness plan for developing tourism in ho chi minh city viet nam
s for its target customers, including entry level, medium level, and premium level accordingly. The entry level allows the customers to book a tourismBusiness plan for developing tourism in HCMC 1Running Head: BUSINESS PLAN FOR DEVELOPING TOURISM IN HO CHI MINH CITY, VIETNAM.Business plan for develo Business plan for developing tourism in ho chi minh city viet nam toBusiness plan for developing tourism in HCMC 6prepare for accommodation and Viet Travel Company will book the hotels for the customers accordingly. The last pricing option is called premium level. This means that the company will take for its customers in all tourism aspects such as tour guide, tr Business plan for developing tourism in ho chi minh city viet nam avelling tickets, accommodation services, and other services (i.e. VISA for foreign tourists, travel pass, telecommunication services).In term of finaBusiness plan for developing tourism in ho chi minh city viet nam
ncial budget, the income projection in 2015, 2016, 2017, 2018, and 2019 will be (2,717,260), (1,747,150), (547,759), 973,201, and 2,957,559 us$ millioBusiness plan for developing tourism in HCMC 1Running Head: BUSINESS PLAN FOR DEVELOPING TOURISM IN HO CHI MINH CITY, VIETNAM.Business plan for develoBusiness plan for developing tourism in HCMC 1Running Head: BUSINESS PLAN FOR DEVELOPING TOURISM IN HO CHI MINH CITY, VIETNAM.Business plan for develoGọi ngay
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