Evaluating service quality of thanh do supermarket in ha noi

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Evaluating service quality of thanh do supermarket in ha noi

EVALUATING SERVICE QUALITY OF THANH DO SUPERMARKET IN HANOIA Dissertation PresentedByTRAN DANG KHOASubmitted in partial fulfillment of theRequirements

Evaluating service quality of thanh do supermarket in ha noi s for the degree ofMASTER OF BUSINESS ADMINISTRATIONLincoln UniversityOakland, CaliforniaHUTECH LIBRARYDr. NguyenJune, 2015THESIS APPROVAL FORMTITLE A

PPROVAL PAGE FOR GRADUATE THESIS OR PROJECT.SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR DEGREE OF MASTER OF BUSINESS ADMINISTRATION AT LINCOLN Evaluating service quality of thanh do supermarket in ha noi

UNIVERSITY, OAKLAND, CALIFORNIA.CANDIDATE: TRAN DANG KHOAFIELD OF CONCENTRATION:_________________________________THESIS TITLE:EVALUATING SERVICE QUALI

Evaluating service quality of thanh do supermarket in ha noi

TY OF THANH DO SUPERMARKET IN HANOII have read and approved this thesis for presentation.APPROVED BY:____________________________________________DATE:

EVALUATING SERVICE QUALITY OF THANH DO SUPERMARKET IN HANOIA Dissertation PresentedByTRAN DANG KHOASubmitted in partial fulfillment of theRequirements

Evaluating service quality of thanh do supermarket in ha noi City. This study objective is set to explore the relationship between retail service quality of Thanh Do Supermarket and five aspects, namely facilit

y aspect, reliability aspect, personal interaction aspect, problem solving aspect, and policy aspect. It is worth to denote that service quality of Th Evaluating service quality of thanh do supermarket in ha noi

anh Do Supermarket can be explained by five aspect, called facility, reliability, personal interaction, problem solving, and polity. These aspects can

Evaluating service quality of thanh do supermarket in ha noi

explain for 45.8% of changes in overall performance of service quality' of the supermarket (Adjusted R-Square 0.458).Generally, the overall performa

EVALUATING SERVICE QUALITY OF THANH DO SUPERMARKET IN HANOIA Dissertation PresentedByTRAN DANG KHOASubmitted in partial fulfillment of theRequirements

Evaluating service quality of thanh do supermarket in ha noi ee. The percentage of respondents chooses disagree, neutral, and agree are 4%, 75%, and 21 % respectively. This means that the customers ỉtre assessin

g the level of service quality' in Thanh Do Supermarket is very general and it requires the company needs to take into account several actions in orde Evaluating service quality of thanh do supermarket in ha noi

r to characterize themselves to other supermarkets.SUMMARYThe overall research aim is to evaluate the retail service quality of Thanh Do supermarket i

Evaluating service quality of thanh do supermarket in ha noi

n Hanoi. To achieve the overall research aim. the research must focus on several individual research objectives, including (1) deepening the knowledge

EVALUATING SERVICE QUALITY OF THANH DO SUPERMARKET IN HANOIA Dissertation PresentedByTRAN DANG KHOASubmitted in partial fulfillment of theRequirements

Evaluating service quality of thanh do supermarket in ha noi o evaluate the level of retail service quality of Thanh Do supermarket in Hanoi. It is worth to denote that supermarket is dynamic industry in Vietnam

with more than 600 supermarkets that have been opened, ranging from large to small scale.Using quantitative research method with the primary data to Evaluating service quality of thanh do supermarket in ha noi

be collected from survey of questionnaire with 400 customers in Hanoi City. On the other hand, the secondary data is obtained from public researches o

Evaluating service quality of thanh do supermarket in ha noi

r reports about Vietnam’s retail industry.The data analysis shows that service quality of Thanh Do Supermarket can be explained by five aspect, called

EVALUATING SERVICE QUALITY OF THANH DO SUPERMARKET IN HANOIA Dissertation PresentedByTRAN DANG KHOASubmitted in partial fulfillment of theRequirements

Evaluating service quality of thanh do supermarket in ha noi rvice quality of the supermarket (Adjusted R-Square 0.458). Among these aspects, personal interaction has highest standardized coefficient (0.400) co

mpared to other aspects. Personal interaction aspect has unstandardized coefficient value of 0.275, meaning that when Thanh Do Supermarket improves it Evaluating service quality of thanh do supermarket in ha noi

s personal interaction by 1 unit, the service quality will be improved by 0.275 units.https: //k hot h u vien .comACKNOWLEDGEMENTS1 sincerely thank to

Evaluating service quality of thanh do supermarket in ha noi

teachers al Lincoln University and Hutech University who have taught me valuable knowledge during the course.I especially thank to Dr. Nguy en, who h

EVALUATING SERVICE QUALITY OF THANH DO SUPERMARKET IN HANOIA Dissertation PresentedByTRAN DANG KHOASubmitted in partial fulfillment of theRequirements