Evaluating the retail service quality of cellphone supermarket in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Evaluating the retail service quality of cellphone supermarket in ho chi minh city
Evaluating the retail service quality of cellphone supermarket in ho chi minh city
0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)EVALUATING THE RETAIL SERVICE QUALITY OF CELL PHONE SUPERMARKETS IN HO CHI MINH CITYSTL DENT’S F Evaluating the retail service quality of cellphone supermarket in ho chi minh city FULL NAMESTI DENT IDINTAKEADVISOR’S NAME & TITLE: LE KHAC TH INH: CGS00018493: SEP-2014: Dr. PHAN DINH NGUYEN42339Advisor’s assessmentAdvisor’s signatureLE KHACTHINH - K15APage 1ABSTRACTRetail service quality plays an important role in enhancing customer satisfaction and customer loyalty, which sign Evaluating the retail service quality of cellphone supermarket in ho chi minh city ificantly contributes to success of cell phone supermarkets. Therefore, a research into factors affecting the retail service quality OẾ' cell phone suEvaluating the retail service quality of cellphone supermarket in ho chi minh city
permarkets is necessary because the research finds solutions to enhance the level of retail service quality of cell phone supermarkets.This research u0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)EVALUATING THE RETAIL SERVICE QUALITY OF CELL PHONE SUPERMARKETS IN HO CHI MINH CITYSTL DENT’S F Evaluating the retail service quality of cellphone supermarket in ho chi minh city al aspects, reliability, personal interaction, problem solving and policy in cell phone supermarkets in Ho Chi Minh City (HCMC). and evaluate the level of retail service quality of cell phone supermarkets in HCMC. With respect to research methodology, the research pursues positivism philosophy to ha Evaluating the retail service quality of cellphone supermarket in ho chi minh city ve an objective view on researched subjects and uses deductive approach, survey strategy and quantitative method to achieve research objectives. A tecEvaluating the retail service quality of cellphone supermarket in ho chi minh city
hnique of data collection is self-administered questionnaires which are delivered directly by hand to 150 customers of select cell phone supermarkets 0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)EVALUATING THE RETAIL SERVICE QUALITY OF CELL PHONE SUPERMARKETS IN HO CHI MINH CITYSTL DENT’S F Evaluating the retail service quality of cellphone supermarket in ho chi minh city analysis and multiple regression analysis, the research findings show that five factors, namely physical aspects, reliability, personal interaction, problem solving and policy have positive influences on the retail service quality of cell phone supermarkets in HCMC. Among the five factors, reliabili Evaluating the retail service quality of cellphone supermarket in ho chi minh city ty has the strongest influence on the retail service quality OẾ' cell phone supermarkets in HCMC and physical aspects have the weakest one. The researEvaluating the retail service quality of cellphone supermarket in ho chi minh city
ch findings also reveal that the current level of retail service quality of cell phone supermarkets in HCMC is low. The author proposes some recommend0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)EVALUATING THE RETAIL SERVICE QUALITY OF CELL PHONE SUPERMARKETS IN HO CHI MINH CITYSTL DENT’S F Evaluating the retail service quality of cellphone supermarket in ho chi minh city and enhance the level of the retail sen-ice quality of cell phone supermarkets in HCMC.LE KHAC THINH-K15APage 2TABLE O1 COMEM sABSTRACT.................................................................2TABT.F. OF CONTFNTS......................................................4LIST O1 TABLES........... Evaluating the retail service quality of cellphone supermarket in ho chi minh city ................................................5ABBREVIATION.............................................................6Chapter I: Introduction....Evaluating the retail service quality of cellphone supermarket in ho chi minh city
..............................................71.1Background of the study.............................................71.2Significance of the study...0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)EVALUATING THE RETAIL SERVICE QUALITY OF CELL PHONE SUPERMARKETS IN HO CHI MINH CITYSTL DENT’S F Evaluating the retail service quality of cellphone supermarket in ho chi minh city ...................................... 131.5Structure of the study.............................................13Chapter 2:Literature Review............................................ 15 Evaluating the retail service quality of cellphone supermarket in ho chi minh city 0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)EVALUATING THE RETAIL SERVICE QUALITY OF CELL PHONE SUPERMARKETS IN HO CHI MINH CITYSTL DENT’S FGọi ngay
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