Evaluation of customer satisfaction and customer retention in vietnamese mobile telecommunication services the case of vietnamobile
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Evaluation of customer satisfaction and customer retention in vietnamese mobile telecommunication services the case of vietnamobile
Evaluation of customer satisfaction and customer retention in vietnamese mobile telecommunication services the case of vietnamobile
1QQL21SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)EV ALUA TION OF CUSTOMER SATISFACTION AND CUSTOMERRETENTION IN VIETNAMESE MOBILE TELECOMMU Evaluation of customer satisfaction and customer retention in vietnamese mobile telecommunication services the case of vietnamobile UNICATIONSERVICES: THE CASE OF VIETNAMOBILESTUDENT’S FULL NAMEDOAN MANH TIENSTUDENT IDINTAKE: 2449198: May 2012ADVISOR’S NAME & TITLE: PhD. PHAN DINH NGUYENHUTECH LIBRARYA- 6SĨÍ41579Advisor’s assessmentPGSJS.Mw WỉAdvisor’s signatureiiTable of ContentsTabic of Contents................................ Evaluation of customer satisfaction and customer retention in vietnamese mobile telecommunication services the case of vietnamobile ............................iii1Topic of a research........................................................12Background for the problem...............Evaluation of customer satisfaction and customer retention in vietnamese mobile telecommunication services the case of vietnamobile
..................................23literature review..........................................................53.1Perception-Customer satisfaction...1QQL21SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)EV ALUA TION OF CUSTOMER SATISFACTION AND CUSTOMERRETENTION IN VIETNAMESE MOBILE TELECOMMU Evaluation of customer satisfaction and customer retention in vietnamese mobile telecommunication services the case of vietnamobile .............................................63.2Service quality.........................................................83.3SERVQUAL Model..........................................................93.4Customer retention-Customer loyalty....................................103.5SEM Model.............. Evaluation of customer satisfaction and customer retention in vietnamese mobile telecommunication services the case of vietnamobile .............................................. 113.6Switching cost.........................................................121QQL21SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)EV ALUA TION OF CUSTOMER SATISFACTION AND CUSTOMERRETENTION IN VIETNAMESE MOBILE TELECOMMU1QQL21SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)EV ALUA TION OF CUSTOMER SATISFACTION AND CUSTOMERRETENTION IN VIETNAMESE MOBILE TELECOMMUGọi ngay
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