Improving quality service as case study of saigon coopmart

➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạm

Loại tài liệu: PDF

Số trang: 63 Trang

Tài liệu: ✅ ĐÃ ĐƯỢC PHÊ DUYỆT

TẢI VỀ

Nội dung chi tiết: Improving quality service as case study of saigon coopmart

Improving quality service as case study of saigon coopmart

fOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research Proposal(IMPROVING QUALITY SERVICE AS CASE STUDY OE SAIGON COOPMART)STUDENT'S FULL NAME

Improving quality service as case study of saigon coopmart E: PHAM THI THU HASTUDENT IDINTAKE: 2449208: MAY, 2012ADVjSOR’S name & TITLE: PHD. PHAN DINH NGUYENHUĨECH LIBRARY41579Page 2Advisor’s assessmentPGSTS.

$íw Qìnlì JgwftnAdvisor’s signaturePage 2Table of Contents1INTRODUCTION.......................... —.............—....51.1.Problem statement....... Improving quality service as case study of saigon coopmart

—...........—.....-............... 61.2.Research objectives.....-...........—........—-.....—......--71.3.Research questions..................—.....

Improving quality service as case study of saigon coopmart

...—......—....... 71.4Scope and Methodology of research..—....................... 82LITERATURE REVIEW........................ -..........—....9

fOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research Proposal(IMPROVING QUALITY SERVICE AS CASE STUDY OE SAIGON COOPMART)STUDENT'S FULL NAME

Improving quality service as case study of saigon coopmart ervice quality......................-...-...132.4The characteristics of the service quality models.....—..... 172.5The SERVQUAL Model, (1985 - 1996)

- American Perspective.......182.6Gap-model (SERVQƯAL) (Parasuraman et al., 1985)............. 21 Improving quality service as case study of saigon coopmart

fOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research Proposal(IMPROVING QUALITY SERVICE AS CASE STUDY OE SAIGON COOPMART)STUDENT'S FULL NAME