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The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective

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Nội dung chi tiết: The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XI AN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEME

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspectiveENT IN THE MOBILE RETAIL APPLICATIONS: A CONTINGENCY PERSPECTIVEPH.D. THESISHO CHI MINH CITY-2023MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONO

MICS HO CHI MINH CITYHO XI AN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEMENTIN THE .MOBILE RETAIL APPLICATIONS: A CONTINGENCY P The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective

ERSPECTIVEPH.D. THESISMAJOR: COMMERCIAL BUSINESSCODE: 9340121SUPERVISORS:PROF. DR. NGUYEN DONG PHONG ASSOC. PROF. DR. LE NHAT HANHHO CHI MINH CITY-202

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective

3iDECLARATIONI certify that this thesis contains no material previously published by any other person except where due acknowledgment has been made.Th

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XI AN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEME

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspectivessor Dr. Nguyen Dong Phong and Associate Professor Dr. Le Nhat Hanh. The thesis has been carried out since the official commencement date of the appro

ved Ph D. program.Ho Xuan HuongDate: 02nd February 2023liACKNOWLEDGEMENTI would like to take this opportunity to express my gratitude to all of those The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective

who have supported me in so many ways to make this thesis possible and make my PhD. journey to be a unique experience that I will cherish forever.My m

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective

ost hearty gratitude is to my dear supervisors. Professor Dr. Nguyen Dong Phong and Associate Professor Dr. Le Nhai Hanh. 1 am deeply grateful for the

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XI AN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEME

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspectivey inspire me to do academic research. That journey will never come to an end.I also wish to especially thank Full Professor Julian Ming-Sung Cheng fro

m National Central University. Distinguished Professor Ian Phau from Curtin University, and Distinguished Professor Joseph F Hair from the University The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective

of South Alabama for very valuable feedback on my thesis research model and methodology.This thesis would not be completed without the huge support an

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective

d cooperation from many UEH academic lecturers, especially from the School of International Business - Marketing and School of Management. I also wish

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XI AN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEME

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective and Business Administration staff.I am also grateful to all of my old colleagues from Nha Trang University and would like to share this greatest mome

nt with all of my dear friends, who are always beside me during this long but absolutely worthy journey.And the deepest thank IS to my beloved family The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective

for their unconditional love, encouragement, and non-stop support. This is the best achievement for my parents, sister, brother, and myself.Ho Xuan Hu

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective

ongDate: 02nd February 2023ill

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XI AN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEME

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XI AN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEME