1494 SOLUTIONS TO IMPROVE DISTRIBUTOR S SYSTEM OF HOLCIM VIETNAM
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: 1494 SOLUTIONS TO IMPROVE DISTRIBUTOR S SYSTEM OF HOLCIM VIETNAM
1494 SOLUTIONS TO IMPROVE DISTRIBUTOR S SYSTEM OF HOLCIM VIETNAM
MINISTRY OF EDI CATION & TRAINING UNI VER SITE LIBRE DE BRUXELLES HO CHI MINH CITY’ OPEN UNIVERSITY’SOLVAY BUSINESS SCHOOLMBMM PROGRAMLÊ KIM ĐẰNGSOLUT 1494 SOLUTIONS TO IMPROVE DISTRIBUTOR S SYSTEM OF HOLCIM VIETNAM TIONS TO ENHANCE THE EFFECTIVENESS OF G7MART OPERATIONSFINAL PROJECT MASTER IN BUSINESS & MARKETING MANAGEMENTTutor: Dr. Nguyễn Ngọc HoàHo Chi Minh City2007This is my original work.Any data and result in this writing is clearly identified.LẼ KIM ĐẰNGAcknowledgementsI would like Io stale that nothing 1494 SOLUTIONS TO IMPROVE DISTRIBUTOR S SYSTEM OF HOLCIM VIETNAM ever happens if Illis work is only made without any precious help and support from so many people. This writing is the result of such help and suppor1494 SOLUTIONS TO IMPROVE DISTRIBUTOR S SYSTEM OF HOLCIM VIETNAM
t.My special thanks are due to Dr. Tran Anh Tuan and Professor Jean Pierre Baeyens - the co-Directors of the MBMM program for the establishment of thiMINISTRY OF EDI CATION & TRAINING UNI VER SITE LIBRE DE BRUXELLES HO CHI MINH CITY’ OPEN UNIVERSITY’SOLVAY BUSINESS SCHOOLMBMM PROGRAMLÊ KIM ĐẰNGSOLUT 1494 SOLUTIONS TO IMPROVE DISTRIBUTOR S SYSTEM OF HOLCIM VIETNAM iver their knowledge, experience, ideas and suggestions during our courses (15 quizzes).Also many thanks to the coordinators of the program: Ms. Bùi Phan Bảo Trân and Mr. Serge Bywalski. who have stimulated and advised us during the two years of the course.1 also owe a great deal to my tutor Dr. Ngu 1494 SOLUTIONS TO IMPROVE DISTRIBUTOR S SYSTEM OF HOLCIM VIETNAM yen Ngọc Hoà - the CEO of Saigon Union of Trading Cooperatives, w ho has worked so hard Io help me to write and lo finish this final project.I am so g1494 SOLUTIONS TO IMPROVE DISTRIBUTOR S SYSTEM OF HOLCIM VIETNAM
rateful to the G7 Mart Company for permission to use their company's data to write my final project, special thanks also to my mentor -MBA Nguyen NgọcMINISTRY OF EDI CATION & TRAINING UNI VER SITE LIBRE DE BRUXELLES HO CHI MINH CITY’ OPEN UNIVERSITY’SOLVAY BUSINESS SCHOOLMBMM PROGRAMLÊ KIM ĐẰNGSOLUT 1494 SOLUTIONS TO IMPROVE DISTRIBUTOR S SYSTEM OF HOLCIM VIETNAM ly who gave me lots of material and moralsupport. Without the love and support. I cannot complete this useful program.INDEXEXECUTIVE SUMMARY....................................................1INTRODUCTION.........................................................2CHAPTER 1: THE OVERALL STRATEGY OF G7 1494 SOLUTIONS TO IMPROVE DISTRIBUTOR S SYSTEM OF HOLCIM VIETNAM MART PROJECT.............3CHAPTER 2: ANALYSIS OF VIETNAMESE RETAIL MARKET AND G7MART OPERATION ......................................................81494 SOLUTIONS TO IMPROVE DISTRIBUTOR S SYSTEM OF HOLCIM VIETNAM
2.1Analysis of Vietnamese retail market ......................82.1.1Consumer behavior trends...............................82.1.2Governmental policy aMINISTRY OF EDI CATION & TRAINING UNI VER SITE LIBRE DE BRUXELLES HO CHI MINH CITY’ OPEN UNIVERSITY’SOLVAY BUSINESS SCHOOLMBMM PROGRAMLÊ KIM ĐẰNGSOLUT 1494 SOLUTIONS TO IMPROVE DISTRIBUTOR S SYSTEM OF HOLCIM VIETNAM .............112.2.1Preliminary current status of the traditional stores........112.2.2Marco Aspect..........................................122.2.3The benefits from micro point of view.................142.3The practicability of G7 Marl convenience store’s project.15 1494 SOLUTIONS TO IMPROVE DISTRIBUTOR S SYSTEM OF HOLCIM VIETNAM MINISTRY OF EDI CATION & TRAINING UNI VER SITE LIBRE DE BRUXELLES HO CHI MINH CITY’ OPEN UNIVERSITY’SOLVAY BUSINESS SCHOOLMBMM PROGRAMLÊ KIM ĐẰNGSOLUTGọi ngay
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