Low customers engagement at aeon celadon shopping center (2)

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Nội dung chi tiết: Low customers engagement at aeon celadon shopping center (2)

Low customers engagement at aeon celadon shopping center (2)

ỤEH lMr*t«4ĩr 00tCOfcOtflCSUNIVERSITXOÊCHI MINHInternational School of BusinessTRAN NGOC ANHLOW CUSTOMERS ENGAGEMENT AT AEON CELADON SHOPPING CENTERMA

Low customers engagement at aeon celadon shopping center (2)ASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: DR. LE THI THANH XUANHo Chi Minh City - Year 2019.1UEH LMr/imnr 0» (COttO It iCi UNivERsrm^pIni^ụpY^00101

BuUneaCHI MINHInternational School of BusinessTRAN NGOC ANHLOW CUSTOMERS ENGAGEMENTAT AEON CELADON SHOPPINGCENTERMASTER OF BUSINESS ADMINISTRATIONSUPE Low customers engagement at aeon celadon shopping center (2)

RVISOR: DR. LE Till THANH XUANHo Chi Minh City - Year 2019.LOW CUSTOMERS ENGAGEMENT AT AEON CELADON SHOPPING CENTERTabic of Contentschapter 1: Company

Low customers engagement at aeon celadon shopping center (2)

overview................................................................61.1AEON group:..............................................................

ỤEH lMr*t«4ĩr 00tCOfcOtflCSUNIVERSITXOÊCHI MINHInternational School of BusinessTRAN NGOC ANHLOW CUSTOMERS ENGAGEMENT AT AEON CELADON SHOPPING CENTERMA

Low customers engagement at aeon celadon shopping center (2).................................12Chapter 2: Symptom: Customers dec reasing 98,8% compare with last year (2018 Vs 2017) ■ 13Chapter 3: Problems ident

ification........................................................183.1Potential problems............................................................18 Low customers engagement at aeon celadon shopping center (2)

3.1.1Far from home- of customers and inconvenient location.........................183.1.2Unreasonable prices;........................................

Low customers engagement at aeon celadon shopping center (2)

..................193.1.3Worse assortment of products..................................................193.1.4Cashier check out slowly and staff’s had

ỤEH lMr*t«4ĩr 00tCOfcOtflCSUNIVERSITXOÊCHI MINHInternational School of BusinessTRAN NGOC ANHLOW CUSTOMERS ENGAGEMENT AT AEON CELADON SHOPPING CENTERMA