Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA S Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh cityStudy of the Banking Industry in Ho Chi Minh CityMASTER OF BUSINESS (MBUS)HO cm MINH CITY-2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA Study of the Banking Industry in Ho Chi Minh CityID: 2212 Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city0116MASTER OF BUSINESS (MBUS) SUPERVISOR: LE NGUYEN HAUHO CHI MINH CITY_2014ACKNOWLEDGMENTFirst of all. I sincerely thank the board of school, professLuận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
ors in University of Economics Ho Chi Minh city, who spent effort and enthusiasm on teaching, communicating the precious knowledge about my major duriUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA S Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh cityike to send deeply gratitude to supervisor Lc Nguyen Hau. who has dedicated instructions, creates necessary and convenient conditions, is always willing to help, gives suggestions, and advises me. in order to choosing topic, determining the correct direction for the study and completed thesis in the Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city best way.Finally, to complete the perfect and hill study, I would genuinely like to thank lor gelling the attention and support of selected banks inLuận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
survey. They kindly cooperate to quickly finish for collecting the accurate data, and the model is used in study achieved high reliability. EspeciallyUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA S Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh citych having practical information.Again, faithfully thank all those who contribute to help me complete the study.Yours sincerely.I ran Vo Anh TuyenABSTRACTThe customer orientation of service personnel is often regarded as a main determinant of service firms’ success. Namely, front-line service employe Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh cityes are a primary contact point in banking settings and the way their behaviors arc perceived by customers is a critical antecedent of customer satisfaLuận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
ction. For this reason, purpose of the present study is to recognize how internal marketing orientation affects customer-oriented behavior of service UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA S Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh citylers and individual customer relationship officers at joint stock commercial banks in Ho Chi Minh city. Besides, a model has been designed to show the effect of components belonging to internal marketing orientation on customer-oriented behavior through employee commitment factor based on previous l Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh cityiterature review. As well as. a theoretical framework has been developed to prove empirically with an application of regression analysis. ImplicationsLuận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
of the findings for customers' overall satisfaction level replying on customer-oriented behavior arc discussed. From creating the motivation, capacitUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA S Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh cityaction. Finally, the expected contribution of this study is that will be able to gain extend knowledge about customer-employee interactions in banking industry in Vietnam.Keywords: Internal marketing orientation. Customer-oriented behavior. Employee commitment. Banking industry. Frontline service em Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh cityployees.TABLE OF CONTENTSCHAPTER 1. INTRODUCTION1.1Research Background...........................................11.2Research Problem.................Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
.............................21.3Research Objective............................................61.4Scope or the Research..............................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA S Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city........................................92.1.1Customer-Oriented Behavior (COB)........................92.1.2Internal Marker Orientation (IMO)......................112.1.2.1Internal Information Generation (IIG)...........132.1.2.2Internal Communication (IC).....................142.1.2.3Internal Respo Luận văn thạc sĩ UEH internal market orientation and customer oriented behavior a study of banking industry in ho chi minh citynsiveness (IR)....................15UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA SUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA SGọi ngay
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