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Poor customer relationship quality at company a

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Nội dung chi tiết: Poor customer relationship quality at company a

Poor customer relationship quality at company a

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHUMHIKTY Oi tconoNiCiL. I S BInternational School of ButHHiPhan Thi Thanh Hi

Poor customer relationship quality at company aieuPOOR CUSTOMER RELATIONSHIP QUALITY AT COMPANY A.MASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2019UNIVERSITY OF ECONOMICS HO CHI MINH CI

TY International School of BusinessUEHUMiCI&TT CHInternational School of BusinwsPhan Thi Thanh HieuPOOR CUSTOMER RELATIONSHIPQUALITY AT COMPANY A. “MM Poor customer relationship quality at company a

ASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: Assoc. Prof. Tran Ha Minh QuanHo Chi Minh City - Year 2019TABLE OF CONTENTS1Company background ...........

Poor customer relationship quality at company a

................I.......................... ..........72Symptom..............................................................................82.1As L

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHUMHIKTY Oi tconoNiCiL. I S BInternational School of ButHHiPhan Thi Thanh Hi

Poor customer relationship quality at company a............... 103Problem identification..............................................................103.1Potential problems.......................

...........................................123.1.1Customers diversify suppliers (0 reduce risks.......................................123.1.2Multiple Poor customer relationship quality at company a

strong competitors with good service.-„-„-„-,„„„„„,„„„,„„„,„„,133.1.3Customers feel not satisfied in business relationshipwith A......................

Poor customer relationship quality at company a

..133.1.4Constraint of state-owned company’s policy..........................................143.1.5Customers do not trust in A. no commitment forfutu

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHUMHIKTY Oi tconoNiCiL. I S BInternational School of ButHHiPhan Thi Thanh Hi

Poor customer relationship quality at company a............................................194.2Problem definition..................................................................19

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHUMHIKTY Oi tconoNiCiL. I S BInternational School of ButHHiPhan Thi Thanh Hi

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