Factors influencing consumers purchase intention of chilled fresh meat in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors influencing consumers purchase intention of chilled fresh meat in vietnam
Factors influencing consumers purchase intention of chilled fresh meat in vietnam
https: //k hot h u vien .comVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIV'ERSITYNGUYEN THI ANHFACTORS INFLUENCING CONSUMERS’PURCHASE INTENTION Factors influencing consumers purchase intention of chilled fresh meat in vietnam OF CHILLED FRESH MEAT IN VIETNAMMASTER’S THESISVIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYNGUYEN THIANHFACTORS INFLUENCING CONSUMERS’PURCHASE INTENTION OF CHILLED FRESH MEAT IN VIETNAMMAJOR: BUSINESS ADMINISTRATIONCODE: 8430101.01RESEARCH SUPERVISORS:Prof. HISASHI KURUTAAssoc. Prof. Factors influencing consumers purchase intention of chilled fresh meat in vietnam PHAM nil LIENHanoi, 2021ACKNOWLEDGMENTFirstly. I would like to express my sincere gratitude to my advisors. Prof. Hisashi Kuruta and Assoc. Prof. PhamFactors influencing consumers purchase intention of chilled fresh meat in vietnam
Thi Lien, for their patience, motivation, enthusiasm, and valuable advice in all the time of research and writing this thesis. This is the first timehttps: //k hot h u vien .comVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIV'ERSITYNGUYEN THI ANHFACTORS INFLUENCING CONSUMERS’PURCHASE INTENTION Factors influencing consumers purchase intention of chilled fresh meat in vietnam ank Prof. Yoshiki Matsui and Prof. Motonari Tanabu for their insightful comments and suggestions to improve my research during weekly joint seminars. I want to say thanks to all respondents who helped me answer the questionnaires for this research. Thanks to my family, and my fellow classmates for h Factors influencing consumers purchase intention of chilled fresh meat in vietnam olding me with countless supports during my master study, especially to Mr. Nguyen Nhu Nam Anh and Ms. Nguyen Thi Ha for their shares and encouragemenFactors influencing consumers purchase intention of chilled fresh meat in vietnam
t to finish this paper.Finally, my sincere thanks also send to all the professors and faculty members in Vietnam Japan University. Yokohama National Uhttps: //k hot h u vien .comVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIV'ERSITYNGUYEN THI ANHFACTORS INFLUENCING CONSUMERS’PURCHASE INTENTION Factors influencing consumers purchase intention of chilled fresh meat in vietnam l and traceability system can influence on consumer purchase intention towards chilled fresh meal in Vietnam.Methodology/ approach rhe major data instrument is the questionnaire survey methodology, which yielded a total of 104 valid responses. The hypothesized associations between all variables arc Factors influencing consumers purchase intention of chilled fresh meat in vietnam investigated using structural equation modeling.Findings - The finding shows that both label and traceability system are perceived to be useful toolsFactors influencing consumers purchase intention of chilled fresh meat in vietnam
for consumers to evaluate chilled fresh meat, rhe result also confirms the important role of traceability system in building consumer trust in producthttps: //k hot h u vien .comVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIV'ERSITYNGUYEN THI ANHFACTORS INFLUENCING CONSUMERS’PURCHASE INTENTION Factors influencing consumers purchase intention of chilled fresh meat in vietnam en product diagnosticity can be highly perceived by consumers. Finally, consumers are willing to pay a higher price for chilled fresh meat than normal meat.Implications Producers, marketers should provide more product information via label and traceability system to help consumers understand and eva Factors influencing consumers purchase intention of chilled fresh meat in vietnam luate accurately chilled fresh meat. In the context of food safety issues, producers should apply traceability system to provide transparent and crediFactors influencing consumers purchase intention of chilled fresh meat in vietnam
ble information to consumers to build consumer trust in product.Value ol'lhe paper This research has examined the effect of both label and traceabilithttps: //k hot h u vien .comVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIV'ERSITYNGUYEN THI ANHFACTORS INFLUENCING CONSUMERS’PURCHASE INTENTION Factors influencing consumers purchase intention of chilled fresh meat in vietnam ed fresh meat.• Keywords: Labeling: Traceability System: Product Diagnosticity: Trust: Chilled Fresh Meat:TABLE OF CONTENTSACKNOWLEDGMENT...........................................................ABSTRACT.................................................................LIST OF TABLES................. Factors influencing consumers purchase intention of chilled fresh meat in vietnam ........................................iLIST OF FIGURES.......................................................iihttps: //k hot h u vien .comVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIV'ERSITYNGUYEN THI ANHFACTORS INFLUENCING CONSUMERS’PURCHASE INTENTION https: //k hot h u vien .comVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIV'ERSITYNGUYEN THI ANHFACTORS INFLUENCING CONSUMERS’PURCHASE INTENTIONGọi ngay
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