Analysis of retail market in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Analysis of retail market in vietnam
Analysis of retail market in vietnam
Phuong NguyenAnalysis of retail market in VietnamCase : VingroupHelsinki Metropolis University of Applied SciencesBachelor of Business AdministrationI Analysis of retail market in vietnam International business and logisticsThesisDate 5.5.2017University ư Applied ỈOCTKCSAuthor(s) Title Number of Pages DateDegreeDegree ProgrammeSpecialisation optionInstructor(s)Since 2008, Vietnam is ranked as the 11th in the Global Retail Development Index (GRDI) and has been one of the top 30 fastes Analysis of retail market in vietnam t emerging global retail markets, according to a study of management consulting firm A.T. Kearney. Vietnam joined the WTO in 2015 and opened then offiAnalysis of retail market in vietnam
cially Its doors to retail business. By doing this, Vietnam allowed the establishment of 100% foreign capital retail companies. Before that, the foreiPhuong NguyenAnalysis of retail market in VietnamCase : VingroupHelsinki Metropolis University of Applied SciencesBachelor of Business AdministrationI Analysis of retail market in vietnam uld not exceed 49%. Vietnamese retail market has been changing both In quality and quantity. It Is expected that by 2020, the total market value of retail sales in Vietnam will reach s 180 billion. (Atkearney.com, 2008) This thesis alms at giving an overall picture of the retail market in Vietnam an Analysis of retail market in vietnam d to analyze the strategy of Vlnmart supermarket chain, a Vietnamese retailer which belongs to Vingroup. The company stated its intention of becomingAnalysis of retail market in vietnam
Vietnam's largest retailer in 2014. A literature review related to retail theories, retail concepts and e-commerce were adopted as a knowledge base foPhuong NguyenAnalysis of retail market in VietnamCase : VingroupHelsinki Metropolis University of Applied SciencesBachelor of Business AdministrationI Analysis of retail market in vietnam books, and articles, to achieve the study's objectives. reports The results show the potential of the Vietnamese retail market and how intense competition between domestic and international retailers is as well as the possibilities to develop the retail sector in the future. It also shows that Vingr Analysis of retail market in vietnam oup is currently the top domestic retail brand in Vietnam and creates abalance between the Vietnamese businesses and foreign retailers in the domesticAnalysis of retail market in vietnam
retail market.KeywordsVietnam, retail, Vingroup, e-commerceMetropol ia 5rfcnc«»ContentsList of Tables and figures1Introduction1.1Vietnamese retail maPhuong NguyenAnalysis of retail market in VietnamCase : VingroupHelsinki Metropolis University of Applied SciencesBachelor of Business AdministrationI Analysis of retail market in vietnam Organization's Retail2.3.12.3.22.3.32.4Marketing decisions of retail blPhuong NguyenAnalysis of retail market in VietnamCase : VingroupHelsinki Metropolis University of Applied SciencesBachelor of Business AdministrationIGọi ngay
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