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(LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch

(LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH nt tCOHMKS •MiWuC'School 9Í 8uun»%»NGUYEN PHUONG THAOIMPROVING EMPLOYEESCU

(LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch USTOMER-ORIENTED BEHAVIORAT COUNTER: A CASE OF AGRIBANK - TO HIEN THANH BRANCHMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2020UNIVERSITY

OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN PHUONG THAOIMPROVING EMPLOYEES CUSTOMER-ORIENTED BEHAVIORAT COUNTER: A CASE OF AGR (LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch

IBANK - TO HIEN THANH BRANCHMASTER OF BUSINESS ADMINISTRATION SUPERVISOR: Dr. NGUYEN THI MAI TRANGHo Chi .Minh City - Year 20203EXECl JTIVE SI ’.VIM A

(LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch

RYBanking is the financial institution that provide the customers related financial services, hl recent years, there are the development of several ba

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH nt tCOHMKS •MiWuC'School 9Í 8uun»%»NGUYEN PHUONG THAOIMPROVING EMPLOYEESCU

(LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch of banking institution leads to the rise of the competition on banking market and this creates the motivation to the bank to change the way of operati

ng to improve the competitiveness, especially the 100% stale-owned banking such as Vietnam Bank of Agricultural and Rural Development (“Agribank”), on (LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch

e of the largest 100% stale-owned banking institution with a long time operation but by customer sendee style of the government office.Banking activit

(LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch

ies include all services associated to banking and financial such as loan, borrowing, deposit, transferring, etc., in which counter transactions that

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH nt tCOHMKS •MiWuC'School 9Í 8uun»%»NGUYEN PHUONG THAOIMPROVING EMPLOYEESCU

(LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch t customers' awareness and satisfaction towards the image and quality of the bank branch. Hence, it is essential to enhance the customer service linke

d to direct transactions in all aspects to increase the competitiveness of the bank in marketplace.Since the counter transactions have played a vital (LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch

role in bank branch activities, especially for personal customers: the employees at bank branch have to know how to communicate and deal with customer

(LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch

issues in proper ways, from the procedure guide to interactive behaviors and other related skills. In refer lo Agribank To Hicn Thanh (“THI’”) Transa

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH nt tCOHMKS •MiWuC'School 9Í 8uun»%»NGUYEN PHUONG THAOIMPROVING EMPLOYEESCU

(LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch tion about direct transactions. With deeper investigation, the author found that the main cause following this problem being low working motivation an

d suggest some alternative solutions as well as action plan to improve the situation of this Transaction office.4ACKNOWLEDGEMENTSIwould like to send s (LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch

pecial appreciation to my supervisor. Dr. Nguyen Thi Mai Trang, and all the other teachers of International School of Business. University of Economic

(LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch

s Ho Chi Minh City. Without the help, the support and the guidance from Dr. Nguyen T1Ũ Mai Trang and other teachers. I will not be able to complete my

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH nt tCOHMKS •MiWuC'School 9Í 8uun»%»NGUYEN PHUONG THAOIMPROVING EMPLOYEESCU

(LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch thanks to my family and my friends who are always delivering the encouragement toward my learning process including all the activities during this co

urse and this thesis as well. Your patience, support, respect and all your understanding are greatly appreciated.5TABLE OF CONTENTSEXECUTIVE SUMMARY.. (LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch

...............................................3ACKNOWLEDGEMENTS..................................................4LIST OF FIGURES....................

(LUẬN văn THẠC sĩ) improving employees customer oriented behavior at counter a case of agribank to hien thanh branch

...............................7LIST OF TABLES....................................................71INTRODUCTION......................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH nt tCOHMKS •MiWuC'School 9Í 8uun»%»NGUYEN PHUONG THAOIMPROVING EMPLOYEESCU

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH nt tCOHMKS •MiWuC'School 9Í 8uun»%»NGUYEN PHUONG THAOIMPROVING EMPLOYEESCU

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