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Building a compatitive strategy for tnt vietrans express worldwide vietnam until 2016

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Nội dung chi tiết: Building a compatitive strategy for tnt vietrans express worldwide vietnam until 2016

Building a compatitive strategy for tnt vietrans express worldwide vietnam until 2016

TRƯỜNG BẠI HỌC MỜ IP. HCMUNIVERSITY LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB3 NGUYỄN DƯƠNG KHÁNHBUILDING A COMPA

Building a compatitive strategy for tnt vietrans express worldwide vietnam until 2016 ATITIVE STRATEGY FOR TNT-VIETRANS EXPRESS WORLDWIDE VIET NAM UNTIL 2016IBlflSG ẸỊI HOC iri TP.HOMTHƯVIỆNMASTER PROJECT MASTER IN BUSINESS ADMINISTRATI

ON (PART-TIME)Tutor’s Name: Dr. Nguyễn Minh HàHo Chi Minh City-2012TABLE OF CONTENTSCOMMITMENT........................................................ Building a compatitive strategy for tnt vietrans express worldwide vietnam until 2016

..........LACKNOWLEDGMENT.............................................................iiTUTOR COMMENTS................................................

Building a compatitive strategy for tnt vietrans express worldwide vietnam until 2016

............iiiTABLE OF CONTENTS..........................................................ivLIST OF ABBREVIATIONS.....................................

TRƯỜNG BẠI HỌC MỜ IP. HCMUNIVERSITY LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB3 NGUYỄN DƯƠNG KHÁNHBUILDING A COMPA

Building a compatitive strategy for tnt vietrans express worldwide vietnam until 2016 .....................xiCHAPTER 1: INTRODUCTION.....................................................11.1Problem statement..............................

...................11.2Study Objective...................................................21.3Research questions....................................... Building a compatitive strategy for tnt vietrans express worldwide vietnam until 2016

....... 21.4Research methodology..............................................21.5Scope and limitation of study.....................................3

Building a compatitive strategy for tnt vietrans express worldwide vietnam until 2016

1.6Frame work and structure of the study.............................3CHAPTER 2: LITERATURE REVIEW................................................62.1

TRƯỜNG BẠI HỌC MỜ IP. HCMUNIVERSITY LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB3 NGUYỄN DƯƠNG KHÁNHBUILDING A COMPA

Building a compatitive strategy for tnt vietrans express worldwide vietnam until 2016 dership............................................72.2.2Differentiation............................................82.2.3Focus.......................

...............................92.2.4Summary generic competitive strategies and its requirement.92.3Strategy formulation process...................... Building a compatitive strategy for tnt vietrans express worldwide vietnam until 2016

...............102.3.1Mission and Goal..........................................112.3.2External Environment Analysis.............................122.3

Building a compatitive strategy for tnt vietrans express worldwide vietnam until 2016

.2.1Macro Environment Analysis.......................12

TRƯỜNG BẠI HỌC MỜ IP. HCMUNIVERSITY LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB3 NGUYỄN DƯƠNG KHÁNHBUILDING A COMPA

TRƯỜNG BẠI HỌC MỜ IP. HCMUNIVERSITY LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB3 NGUYỄN DƯƠNG KHÁNHBUILDING A COMPA

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