Critical factors affect consumers purchase intention towards greeen products in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Critical factors affect consumers purchase intention towards greeen products in ho chi minh city
Critical factors affect consumers purchase intention towards greeen products in ho chi minh city
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAOCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOWARDS GREEN Critical factors affect consumers purchase intention towards greeen products in ho chi minh city N PRODUCTSIN HO CHI MINH CITYID: 22120003MASTER OF BUSINESS (HONOURS)SUPERVISOR: Dr. Vo Xuan VinhHo Chi Minh City-2015ACKNOWLEDGEMENTSI would like to express my greatly appreciation in thanking people who helped me to complete this thesis. Firstly, I am very grateful to my advisor. Dr. Vo Xuan Vinh, Critical factors affect consumers purchase intention towards greeen products in ho chi minh city for his valuable advices. I especially appreciate his continual support in responding, reminding, and assisting in all aspects of this endeavor.On thCritical factors affect consumers purchase intention towards greeen products in ho chi minh city
e other hand. I would like to thank my colleagues, friends and classmates for their valuable encouragement during months that I was working on this thUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAOCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOWARDS GREEN Critical factors affect consumers purchase intention towards greeen products in ho chi minh city nks to my family for their support, their encouragement, and their faith during the time I accomplish my thesis.2ABSTRACTOne of the largest and the most urgent problems that the world is facing today is the environmental pollution which both the government and civilians contribute to solve this issu Critical factors affect consumers purchase intention towards greeen products in ho chi minh city e. In fact, the injurious smoke emitted by cars, buses, trucks, trains, and the wastes from factories, namely sulphur dioxide, carbon monoxide or nitrCritical factors affect consumers purchase intention towards greeen products in ho chi minh city
ogen oxides have been creating more bad effects on environment. For this reason, corporations must find effective environmental solution in reducing tUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAOCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOWARDS GREEN Critical factors affect consumers purchase intention towards greeen products in ho chi minh city ches about green product studies; however, it is still rather new in Vietnam and green products have not yet approached to Vietnamese consumers. Moreover, the corporations in Vietnam have not had a thorough grasp of this kind of product and how consumers reach with green product. Thus, this research Critical factors affect consumers purchase intention towards greeen products in ho chi minh city needs to be profoundly supported. This paper is researched based on the theory and the foundation from the study of Wilson King. Amran Harun, Rini SuCritical factors affect consumers purchase intention towards greeen products in ho chi minh city
ryati Sulong and Jaratin Lily (2014). In that, there are five factors including eco-label, green packaging, green corporate perception, green product UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAOCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOWARDS GREEN Critical factors affect consumers purchase intention towards greeen products in ho chi minh city nd how factors of green product affect purchase intention and from that, give recommendations.By applying both qualitative and quantitative method, the data is collected through in-depth surveys. Then, the collected data is analyzed by SPSS software. According to reliable results, this paper propose Critical factors affect consumers purchase intention towards greeen products in ho chi minh city s recommendations for corporations which want to develop green product line.Keywords - Purchase intention, eco-label, green packaging, green corporateCritical factors affect consumers purchase intention towards greeen products in ho chi minh city
perception, green product value, green advertisement.3TABLE OF CONTENTSLISI OF FIGURES.....................,,,,,.............................,,,,,...UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAOCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOWARDS GREEN Critical factors affect consumers purchase intention towards greeen products in ho chi minh city HAPl'ERl; INTRODUCTION...........................................................................................8UResearth Background.............................................................................................81 .2Research gap........................................................ Critical factors affect consumers purchase intention towards greeen products in ho chi minh city ........................................91.3Resear< h Objectives......................................................................................Critical factors affect consumers purchase intention towards greeen products in ho chi minh city
..101,4Rescarc h stope.............................................................................................101.5Re search structure of diesis.UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAOCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOWARDS GREEN Critical factors affect consumers purchase intention towards greeen products in ho chi minh city .....................122.1Green product............................................................................122.2Purchase intention.......................................................................132.3ECO - label........................................................................... Critical factors affect consumers purchase intention towards greeen products in ho chi minh city ...152.4Green packaging..........................................................................162.5Green corporate perception......................Critical factors affect consumers purchase intention towards greeen products in ho chi minh city
.........................................17UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAOCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOWARDS GREENUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN HUY BAOCRITICAL FACTORS AFFECT CONSUMERS’ PURCHASEINTENTION TOWARDS GREENGọi ngay
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