Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park
Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thi Thanh ThuyCURRENT SITUATION AND ACTION TO PLAN FOR ASCENDAS-PROTRADE Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park SINGAPORE TECH PARKID: 22130076MASTER OF BUSINESS ADMINISTRATIONSupervisors: Dr. Tran Ha Minh QuanAnd Dr. Nguyen Till Nguyet QueHo Chi Minh City - Year 2016Solutions To Build Effective Marketing Strategies For Ascendas-Piotrade Singapore Tech ParkAcknowledgementsThis study builds on reality of a jo Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park int venture Vietnam Singaporean real-estate company which I am working for. I should therefore begin my acknowledgements to my colleagues and partnersLuận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park
who supported and provided useful information so that I can analyze and find out the root cause of company problems to complete this paper. AcknowledUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thi Thanh ThuyCURRENT SITUATION AND ACTION TO PLAN FOR ASCENDAS-PROTRADE Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park d marketing manager, who spent her time to exchange information, joined the interview and help me realize problem symptoms, get the potential causes and find company problems.I am also indebted to my supervisors; Dr Tran Ha Minh Quan and Dr Nguyen Till Nguyet Que. for their valuable comments, instru Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park ctions and advices to help me understand the thesis structure more fully and complete this thesis.I also express my appreciation to the members of theLuận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park
group and staff of ISB for their friendliness and enthusiastic. My thanks, too. to my family and friends for their motivation and supports.1 I p a g UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thi Thanh ThuyCURRENT SITUATION AND ACTION TO PLAN FOR ASCENDAS-PROTRADE Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park in industrial land lease is generally attributed to the successfill of deal close and occupancy rate in industrial real estate field. This study is identifying the Ascendas-Protrade Co., Ltd.’s core problem, finding and prioritizing capacities as well as examining the use of high value added strateg Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park ies to allow firm get higher performance then enable pushing Ascendas-Protrade Singapore l ech Park occupancy rale. Key members of the company have beLuận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park
en selected to respond a questionnaire and their answers have been use as data for analyzing to figure out the company’s problem. From the point of viUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thi Thanh ThuyCURRENT SITUATION AND ACTION TO PLAN FOR ASCENDAS-PROTRADE Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park lutions. Therefore, they desene special attention in relation to brand, marketing campaign and image deal with market communication that aims to strengthen the brand, the image and the reputation, to increase the company’s awareness and to promote the customer's emotional engagement. In this study, Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park raising solutions reflect various capacities of understanding customers’ needs, product differentiation, and competitive advantage so that such solutiLuận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park
ons can associate and align to corporate strategics to meet the firm’s challenges and goals in upcoming years. 1 he study provides practitioner insighUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thi Thanh ThuyCURRENT SITUATION AND ACTION TO PLAN FOR ASCENDAS-PROTRADE Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park landlease. many factors need to be weighed as to the influence on a particular subject properly.2 I p a g cSolutions To Build Effective Marketing Strategies For Ascendas-Protrade Singapore Tech ParkChapter 1: Problem IdentificationCompany Introduction and BackgroundAs an Asia’s leading provider of Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park total business space solutions with more than 30 years of experience. Ascendas specializes in master planning, developing, managing and marketing IT pLuận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park
arks, industrial & logistics parks, business parks, science parks, hi-specs facilities, office and retail spaces. Leveraging on its track record and eUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thi Thanh ThuyCURRENT SITUATION AND ACTION TO PLAN FOR ASCENDAS-PROTRADE Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park ness, lifestyle, retail and hospitality spaces to create conducive human-centric work-hve-play-learn environments.Ascendas has established a strong regional presence, settle up Ascendas Vietnam Co.. Ltd in Vietnam and cooperated with a Vietnamese state-own company. Protrade, to invest and develop an Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park industrial park in Southern Vietnam, named Ascendas-Protrade Singapore Tech Park (APSTP). primarily serving multi-national companies, leading local cLuận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park
ompanies and research institutions. The project is set within 500 ha and consists of 6 phases in which the area of phase 1 and phase 2 is 150 ha. fullUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thi Thanh ThuyCURRENT SITUATION AND ACTION TO PLAN FOR ASCENDAS-PROTRADE Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park space and reliable solutions with a conducive business lifestyle and provides customers with excellent range of options for industries in electronics, precision engineering. IT. pharmaceutical, food and beverage and general industries.There are plenty of competitors running their businesses 111 thi Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park s industry 111 Vietnam Some of them are successful and assessed as mature industrial parks such as3 I p a g eSolutions To Build Effective Marketing StLuận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park
rategies For Ascendas-Protrade Singapore Tech Park VSIP. Amata, Long Due. Nlion Trach. Kizuna. etc. while some other parks operated for long time but UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thi Thanh ThuyCURRENT SITUATION AND ACTION TO PLAN FOR ASCENDAS-PROTRADE Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park kind of failure.Problem SymptomsAccording to sales reports and financial statements from the date the project opened for sale (2007 to 2016), it shown that company has spent a lot of money to run marketing campaigns for branding and attract prospects to push sales but It still couldn't meet break-ev Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park en point and the project can be sold to another development while it probably made profit in the first 5 years as planned. During 9 years, from 2007 uLuận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park
ntil 2016, the occupancy rate of the first 2 phases of the project is about 36%. They encountered an issue of pushing land sales though their team is UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thi Thanh ThuyCURRENT SITUATION AND ACTION TO PLAN FOR ASCENDAS-PROTRADE Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park Sales (ha)BeforeQI 2014Q2 2014Q3 2014Q4 2014QI 2015Q2 2015Q3 2015Q4 2015Qi 2016Project target sale (ha)73.82012.29.51524.211.61711.518.5Project Cumulative (ha)73.893.8106115.5130.5157.4169186197.5216Actual Sales (ha)25.51.525.53.52.03.55.03.51.7 Luận văn thạc sĩ current situation and action to plan for ascendas protrade singapore tech park UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDinh Thi Thanh ThuyCURRENT SITUATION AND ACTION TO PLAN FOR ASCENDAS-PROTRADEGọi ngay
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