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Luận văn thạc sĩ emotional intelligence, adaptive selling, improvisation and sales performance a study on salespeople in ho chi minh city

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Luận văn thạc sĩ emotional intelligence, adaptive selling, improvisation and sales performance a study on salespeople in ho chi minh city

tfflUNIVERSITY OF ECONOMICS HO CHI MIMI CITYInternational School of BusinessNguyen Thi HanEMOTIONAL INTELLIGENCE, ADAPTIVE SELLING, IMPROVISATION AND

Luận văn thạc sĩ emotional intelligence, adaptive selling, improvisation and sales performance a study on salespeople in ho chi minh city SALES PERFORMANCE. A STUDY ON SALESPEOPLE IN HO CHI MINH CITY.MASTER OF BUSINESS (Honours)Ho Chi Minh City-Year 2016EltaUNIVERSITY OF ECONOMICS HO CH

I MIMI CITYInternational School of BusinessNguyen Thi HanEMOTIONAL INTELLIGENCE, ADAPTIVE SELLING, IMPROVISATION AND SALES PERFORMANCE. A STUDY ON SAL Luận văn thạc sĩ emotional intelligence, adaptive selling, improvisation and sales performance a study on salespeople in ho chi minh city

ESPEOPLE IN HO CHI MINH CITY.TT): 22130019MAS TER OF BUSINESS (Honours)SUPERVISOR: Dr. LE NHAT HANHHo Chi Minh City-Year 2016ACKNOWLEDGEMENTFirstly. I

Luận văn thạc sĩ emotional intelligence, adaptive selling, improvisation and sales performance a study on salespeople in ho chi minh city

would like to express my gratefulness to my supervisor Dr. Le Nhat Hanh for her professional guidance, intensive support, valuable suggestions, instr

tfflUNIVERSITY OF ECONOMICS HO CHI MIMI CITYInternational School of BusinessNguyen Thi HanEMOTIONAL INTELLIGENCE, ADAPTIVE SELLING, IMPROVISATION AND

Luận văn thạc sĩ emotional intelligence, adaptive selling, improvisation and sales performance a study on salespeople in ho chi minh city Quan. Dr. Nguyen Dinh Tho. Dr. Nguyen TN Que and Dr. Pham Phu Quoc for then valuable rime as the members of the thesis examination committee. Their co

mments and meaningful suggestions were contributed significantly for my completion of tins research.My sincere thanks are given to all of my teachers Luận văn thạc sĩ emotional intelligence, adaptive selling, improvisation and sales performance a study on salespeople in ho chi minh city

at International Business School University of Economics of Ho ("hi Minh City for their teaching and guidance during my master course.ABSTRACTToday, t

Luận văn thạc sĩ emotional intelligence, adaptive selling, improvisation and sales performance a study on salespeople in ho chi minh city

he market is extremely competitive, many international retail groups have entered the market, providing greater choices for consumers whilst creating

tfflUNIVERSITY OF ECONOMICS HO CHI MIMI CITYInternational School of BusinessNguyen Thi HanEMOTIONAL INTELLIGENCE, ADAPTIVE SELLING, IMPROVISATION AND

Luận văn thạc sĩ emotional intelligence, adaptive selling, improvisation and sales performance a study on salespeople in ho chi minh city plex environment. In this dissertation, the study examines the mutual impact of emotional intelligence on adaptive selling and improvisation, and subs

equently exploring its effect on sales performance ill Vietnam. A combination of mail and in person survey was used to collect the data. A pilot test Luận văn thạc sĩ emotional intelligence, adaptive selling, improvisation and sales performance a study on salespeople in ho chi minh city

was conducted prior to final sur vey administration.The results of rhe data illustrated strong support for the conceptual model. This study contribute

Luận văn thạc sĩ emotional intelligence, adaptive selling, improvisation and sales performance a study on salespeople in ho chi minh city

to sales management literature by understanding emotional intelligence-sales performance relationship. Consequently, these findings indicate several

tfflUNIVERSITY OF ECONOMICS HO CHI MIMI CITYInternational School of BusinessNguyen Thi HanEMOTIONAL INTELLIGENCE, ADAPTIVE SELLING, IMPROVISATION AND

Luận văn thạc sĩ emotional intelligence, adaptive selling, improvisation and sales performance a study on salespeople in ho chi minh city improvisation and sales performanceCONTENTSACKNOWLEDGEMENTABSTRACTABBREVIATIONChapter 1: INTRODUCTION.................................................

...1I. I Background TO The research and research problem.....................I1.2Research objectives.................................................5 Luận văn thạc sĩ emotional intelligence, adaptive selling, improvisation and sales performance a study on salespeople in ho chi minh city

1.3Research methodology................................................51.1Research structure..................................................5Chapte

Luận văn thạc sĩ emotional intelligence, adaptive selling, improvisation and sales performance a study on salespeople in ho chi minh city

r 2: LITERATURE REVIEW...............................................7

tfflUNIVERSITY OF ECONOMICS HO CHI MIMI CITYInternational School of BusinessNguyen Thi HanEMOTIONAL INTELLIGENCE, ADAPTIVE SELLING, IMPROVISATION AND

tfflUNIVERSITY OF ECONOMICS HO CHI MIMI CITYInternational School of BusinessNguyen Thi HanEMOTIONAL INTELLIGENCE, ADAPTIVE SELLING, IMPROVISATION AND

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