Luận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery
Luận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery
UNIVERSITY OF ECONOMICS HO CHI MIXH CITY International School of BusinessUEHUMwman 0*LI SBlntar->Miv->^Scl%» of BvJi'Wt.TRAN BA KHO1ENHANCINGBANQUET P Luận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery PROGRAM PERFORMANCEA CASE OF: HEINEKEN VIETNAM BREWERYMASTER OF BUSINESSHo Chi Minh City - Year 2019UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessInur-iaOxril $Luận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery
ry will reach an output about 4.1 billion liters by 2025 to 4.6 billion liters and 5.5 billion liters by 2035. However, beer consumption already reachUNIVERSITY OF ECONOMICS HO CHI MIXH CITY International School of BusinessUEHUMwman 0*LI SBlntar->Miv->^Scl%» of BvJi'Wt.TRAN BA KHO1ENHANCINGBANQUET P Luận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery kets have moved sideways or negative growth in recent years. Vietnam is becoming an attractive beer market that makes both domestic and international beverage businesses stand to tight.Winning in the beer industry mainly depends on marketing technique secrets more than finance and product recipe. Bu Luận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery sinesses seize market share by unique marketing strategy from advertising, communication to promotion in all channel such as on premise, off premise,Luận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery
modem on premise, modem off premise and brand building right at the initial customer level.Mention about the communication and promotion in beer markeUNIVERSITY OF ECONOMICS HO CHI MIXH CITY International School of BusinessUEHUMwman 0*LI SBlntar->Miv->^Scl%» of BvJi'Wt.TRAN BA KHO1ENHANCINGBANQUET P Luận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery tball. Trade loyalty. Fridge. Banquet ect.From 2016, HVB discorvcrcd that Banquet catering is a popular segment and had strongly impact to beer market share but HVB have not much focused on this channel before. That is the main reason Banquet promotion program was piloted from 2016. With the success Luận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery ful of the first year ran promotion in small scope only two provinces. HVB continued to expand program with more than 30 provinces (in P3.2018). WhenLuận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery
expand the program so quick in the short time like that, it led to there was many problems and issuses that effected to performance of program and notUNIVERSITY OF ECONOMICS HO CHI MIXH CITY International School of BusinessUEHUMwman 0*LI SBlntar->Miv->^Scl%» of BvJi'Wt.TRAN BA KHO1ENHANCINGBANQUET P Luận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery of RTMK to manage, deploy, push, check and support ST which played the most important role on poor performance of Banquet P3.2018 which compaired to other factors. Moreover, some reasonable solutions would be recommended to improve performance of Banquet in the future.ACKNOWLEDGEMENTWith out the ex Luận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery tremely enthusiastic encouragement, guidance and support of Associate Professor Nguyen Thi Mai Trang and orther teachers in ISB (International SchoolLuận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery
of Business), the entire master-level project would not be completed with the highest qualified research. I would like to say thank and appreciate to UNIVERSITY OF ECONOMICS HO CHI MIXH CITY International School of BusinessUEHUMwman 0*LI SBlntar->Miv->^Scl%» of BvJi'Wt.TRAN BA KHO1ENHANCINGBANQUET P Luận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery e while I have been studying in ISB and working on my research. Your patience, understanding and respecting greatly appreciated.CONTENTSEXECUTIVE SUMMARYACKNOWLEDGEMENTLIST OF TABLES.....................................................1LIST OF FIGI RES................................................ Luận văn thạc sĩ enhancing banquet program performance a case of heineken vietnam brewery ...1ABBREVIATION.......................................................2UNIVERSITY OF ECONOMICS HO CHI MIXH CITY International School of BusinessUEHUMwman 0*LI SBlntar->Miv->^Scl%» of BvJi'Wt.TRAN BA KHO1ENHANCINGBANQUET PUNIVERSITY OF ECONOMICS HO CHI MIXH CITY International School of BusinessUEHUMwman 0*LI SBlntar->Miv->^Scl%» of BvJi'Wt.TRAN BA KHO1ENHANCINGBANQUET PGọi ngay
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