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The study on customer behaviour to avo washing liquid product of haso company

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The study on customer behaviour to avo washing liquid product of haso company

©UNIVERSITÉ OE NANTESINTERNATIONAL SCHOOLvVTNjkM tvtnoHU vMVttttrrCohort 2016-2018Master’s ThesisByLe Ha PhuongTHE STUDY ON CUSTOMER BEHAVIOURTO AVO W

The study on customer behaviour to avo washing liquid product of haso company WASHING LIQUID PRODUCT OFHASO COMPANYSupervisor: [)r. Do Thi BinhHanoi, August 20181ACKNOWLEDGMENTTo complete this thesis. I would like to give deep g

ratitude to my supervisor Dr. Do Ihi Binh and her enthusiastic guidance during writing the graduation report.Ĩ would also like to thank lecturers and The study on customer behaviour to avo washing liquid product of haso company

admin staffs of International School -Vietnam National University, Nantes University for useful supports during studying and researching to complete t

The study on customer behaviour to avo washing liquid product of haso company

his paper. This course has equipped and improved and added a lol of knowledge about the different areas. In addition, the course also helps me to have

©UNIVERSITÉ OE NANTESINTERNATIONAL SCHOOLvVTNjkM tvtnoHU vMVttttrrCohort 2016-2018Master’s ThesisByLe Ha PhuongTHE STUDY ON CUSTOMER BEHAVIOURTO AVO W

The study on customer behaviour to avo washing liquid product of haso company es and customers of Hanoi Soap Company for their enthusiastic support and creating favorable conditions for me during the time I conduct my internship

in there. They also contribute many useful information that help me to complete thesis.Finally. I would like to send many thanks to my family and fri The study on customer behaviour to avo washing liquid product of haso company

ends, who inspired and supported me to write this thesis.Sincere thanks.AuthorLe Ha PhuongASSURANCEI assure you, this is my own research. The data use

The study on customer behaviour to avo washing liquid product of haso company

d in the thesis is true, the topic does not coincide with any scientific research topic. Results of the thesis are not used in any other works. In the

©UNIVERSITÉ OE NANTESINTERNATIONAL SCHOOLvVTNjkM tvtnoHU vMVttttrrCohort 2016-2018Master’s ThesisByLe Ha PhuongTHE STUDY ON CUSTOMER BEHAVIOURTO AVO W

The study on customer behaviour to avo washing liquid product of haso company anoi soap company* aim to find the behavior, preferences and habits of consumers washing liquid in Hanoi through qualitative research and quantitative

research method, rhe results of the analysis will be used by the company to develop appropriate marketing solutions for the product, The study used b The study on customer behaviour to avo washing liquid product of haso company

oth qualitative and quantitative methods with in-deep interviews and a questionnaire to assess customers* awareness about A VO washing liquid product

The study on customer behaviour to avo washing liquid product of haso company

of Hanoi soap company and evaluate the factors affect customer satisfaction and loyalty. There were 326 participants who are current customers and pot

©UNIVERSITÉ OE NANTESINTERNATIONAL SCHOOLvVTNjkM tvtnoHU vMVttttrrCohort 2016-2018Master’s ThesisByLe Ha PhuongTHE STUDY ON CUSTOMER BEHAVIOURTO AVO W

The study on customer behaviour to avo washing liquid product of haso company countryside and rural areas who evaluated well on the quality of A VO washing liquid products. However, they did not satisfied with the company's prom

otional policies. Price differences and other forms of promotion were found in different income groups by one-way ANOVA test. Moreover, the majority o The study on customer behaviour to avo washing liquid product of haso company

f consumers in Hanoi did not know about A VO washing liquid brand due to the low frequency of its advertising on mass media. Based on these findings,

The study on customer behaviour to avo washing liquid product of haso company

the author has proposed three solutions to enhance the competitiveness of .AVO washing liquid products including improving product quality and packagi

©UNIVERSITÉ OE NANTESINTERNATIONAL SCHOOLvVTNjkM tvtnoHU vMVttttrrCohort 2016-2018Master’s ThesisByLe Ha PhuongTHE STUDY ON CUSTOMER BEHAVIOURTO AVO W

The study on customer behaviour to avo washing liquid product of haso company 2ASSURANCE.............................................3

©UNIVERSITÉ OE NANTESINTERNATIONAL SCHOOLvVTNjkM tvtnoHU vMVttttrrCohort 2016-2018Master’s ThesisByLe Ha PhuongTHE STUDY ON CUSTOMER BEHAVIOURTO AVO W

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