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Factors influencing customer loyalty of jetstar pacific airlines joint stock company

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Factors influencing customer loyalty of jetstar pacific airlines joint stock company

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS INFLUENCING CUSTOMER LOYALTY OF JETSTAR PACIFIC AIRLINES JOINT STOCK AVIATION COMPANYJL

Factors influencing customer loyalty of jetstar pacific airlines joint stock company LOfcMiASTUDENT FULL NAME: TRAN DINH DANHSTUDENT ID: CGS00019062INTAKE: NOVEMBER 2014ADVISOR’S name; & TITLE : DR. BUI PHI HUNGHUTECH LIBRARY■ I. 7^99A

PRIL 20/6ADVISOR’SASSESSMENTAdvisor’s SignaturePage I 1PLAGIARISM STATEMENTSTopic: FACTORS INFLUENCING CUSTOMER LOYALTY OF JETSTAR PACIFIC AIRLINES JO Factors influencing customer loyalty of jetstar pacific airlines joint stock company

INT STOCK AVIA TION COMPANY, made by: TRAN DINH DANH.I assured this is my work. The data and results referred to in the thesis are honest and have nev

Factors influencing customer loyalty of jetstar pacific airlines joint stock company

er been published in any other work.Page I 2ACKNOWLEDGEI respectfully sincere thanks to the school board, organizations and individuals imparted knowl

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS INFLUENCING CUSTOMER LOYALTY OF JETSTAR PACIFIC AIRLINES JOINT STOCK AVIATION COMPANYJL

Factors influencing customer loyalty of jetstar pacific airlines joint stock company G, to guide me patiently to complete the thesis. Information and advice he is very valuable not only for research but also for my real life.And, I am

also grateful to all customers, family and friends who helped me in the past years.Respect.Page I 3ABSTRACTResearch topic: ’’FACTORS INFLUENCING CUSTO Factors influencing customer loyalty of jetstar pacific airlines joint stock company

MER LOYALTY OF JETSATR PACIFIC AIRLINES JOIN STOCK AVIATION COMPANY" was conducted from J an 2016 to Mar 2016.Research objective:•Determine the wishes

Factors influencing customer loyalty of jetstar pacific airlines joint stock company

of customers for airline.•Building a study model to measure customer loyalty based on understanding the factors that affect customer loyalty.•Assess

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS INFLUENCING CUSTOMER LOYALTY OF JETSTAR PACIFIC AIRLINES JOINT STOCK AVIATION COMPANYJL

Factors influencing customer loyalty of jetstar pacific airlines joint stock company t.•Research methods: using mainly two methods•Qualitative research: discussions, interviews, edit scale and model.

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS INFLUENCING CUSTOMER LOYALTY OF JETSTAR PACIFIC AIRLINES JOINT STOCK AVIATION COMPANYJL

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