Strategy analysis of coca cola
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Strategy analysis of coca cola
STRATEGY ANALYSIS OF COCA-COLAMd. Ismail Hossain, Department of Accounting & Information Systems, University of Dhaka, Email: Ismail.ais217@gmail.comE Strategy analysis of coca colaExecutive summaryIn this report, an inner view of Coca-Cola Company has been revealed. Here, different types of strategy analysis tools have been used and we try to find out the actual position or environment of the Coca-Cola Company. Basically, we use different types of the matrix such as SWOT matr Strategy analysis of coca colaix. EFE matrix. IFE matrix and QSPM matrix for this purpose. At the beginning of the report we have covered the background of Coca-Cola and historicalStrategy analysis of coca cola
background where we have included its main products and its main competitors and then we try to show company’s performance by using EFE matrix. IFE mSTRATEGY ANALYSIS OF COCA-COLAMd. Ismail Hossain, Department of Accounting & Information Systems, University of Dhaka, Email: Ismail.ais217@gmail.comE Strategy analysis of coca coland the score of IFE matrix is 3.03 which indicate a strong position of Coca-Cola Company. On the other hand, the Quantitative Strategic Planning Matrix (QSPM) is basically used to find out the most suitable strategies of Coca-Cola Company. Here, rating and weight have been used to show scoring of th Strategy analysis of coca colae strategy analysis. The reasons behind taking weight and rating have been shown for strategy formulation. Initially, we formulated 8 strategies and bStrategy analysis of coca cola
ased on the scores form QSPM matrix we finally select 3 strategies. The selected strategies are- reduce investment in soft drinks by 20% in increasingSTRATEGY ANALYSIS OF COCA-COLAMd. Ismail Hossain, Department of Accounting & Information Systems, University of Dhaka, Email: Ismail.ais217@gmail.comE Strategy analysis of coca colaer-related problems and to cope with customer changing needs; diversification of products to cake, biscuits to the developing nations. It is expected that by implementing these strategies Coca-Cola Company will be able to avail its opportunities and avoid its tlireats by gaining competitive advantag Strategy analysis of coca colaes.iTable of ContentsCHAPTER ONE........................................................................1BACKGROUND OF COCA-COLA......................Strategy analysis of coca cola
......................................11.1Company overview...............................................................I1.2Historical Background....STRATEGY ANALYSIS OF COCA-COLAMd. Ismail Hossain, Department of Accounting & Information Systems, University of Dhaka, Email: Ismail.ais217@gmail.comE Strategy analysis of coca colars...................................................................41.5Analysis of Mission Statement.................................................51.5.1Mission statement of Coca-Cola Company...................................5CHAPTER TWO.......................................................... Strategy analysis of coca cola............7EXTERNAL ANALYSIS................................................................72.1Introduction........................................Strategy analysis of coca cola
........................72.2PESTEL analysis.............................................................72.2.1Political environment...................STRATEGY ANALYSIS OF COCA-COLAMd. Ismail Hossain, Department of Accounting & Information Systems, University of Dhaka, Email: Ismail.ais217@gmail.comE Strategy analysis of coca cola.................................... 102.2.4Techno logical environment.............................................112.2.5Environmental analysis................................................ 122.2.6Legal environment......................................................132.3Key opportunities....... Strategy analysis of coca cola...................................................142.3.1Developing nations.....................................................142.3.2Supply chain iStrategy analysis of coca cola
mprovement...............................................142.3.3Extended Reach.........................................................142.3.4PackagedSTRATEGY ANALYSIS OF COCA-COLAMd. Ismail Hossain, Department of Accounting & Information Systems, University of Dhaka, Email: Ismail.ais217@gmail.comE Strategy analysis of coca colaversification........................................................152.3.7Marketing opportunities................................................152.3.8Market expansion through partnerships..................................152.4Key threats........................................................... Strategy analysis of coca cola.....162.4.1Intense competition....................................................162.4.2Changing health-consciousness attitude......................Strategy analysis of coca cola
...........16STRATEGY ANALYSIS OF COCA-COLAMd. Ismail Hossain, Department of Accounting & Information Systems, University of Dhaka, Email: Ismail.ais217@gmail.comESTRATEGY ANALYSIS OF COCA-COLAMd. Ismail Hossain, Department of Accounting & Information Systems, University of Dhaka, Email: Ismail.ais217@gmail.comEGọi ngay
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