Factors affecting customer satisfaction when using digital banking in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors affecting customer satisfaction when using digital banking in ho chi minh city
Factors affecting customer satisfaction when using digital banking in ho chi minh city
STATE BANK OF VIETNAMTHE MINISTRY OFEDUCATION AND TRAININGBANKING UNIVERSITY OF HO CHI MINH CITYLAC HONG NHUFACTORS AFFECTING THE SATISFACTION OF CUST Factors affecting customer satisfaction when using digital banking in ho chi minh city TOMERS WHEN USING DIGITAL BANKING IN HO CHI MINH CITYGRADUATE THESIS MAJOR: FINANCE - BANKINGCODE: 7340201HO CHI MINH CITY, 2021STATE BANK OF VIETNAMTHE MINISTRY OFEDI CATION AND TRAININGBANKING UNIVERSITY OF no cm MINH CITYLAC HONG NHUFACTORS AFFECTING THE SATISFACTION OFCUSTOMERS WHEN USING DIGITA Factors affecting customer satisfaction when using digital banking in ho chi minh city L BANKING INHO CHI MINH CITYGRADIJAIE THESISMAJOR: FINANCE - BANKINGCODE: 7340201SUPERMSORM.Sc VO Till NGOCIIAno cm MIMI CITY, 2021iABSTRACTThe goal oFactors affecting customer satisfaction when using digital banking in ho chi minh city
f this research is to use the modified SERVPERF model to assess customer satisfaction and the influence of these dimensions (interface, reliability, rSTATE BANK OF VIETNAMTHE MINISTRY OFEDUCATION AND TRAININGBANKING UNIVERSITY OF HO CHI MINH CITYLAC HONG NHUFACTORS AFFECTING THE SATISFACTION OF CUST Factors affecting customer satisfaction when using digital banking in ho chi minh city ted from 304 Timo, Tnex, and Cake consumers. The SPSS 20 program statistically evaluated the sample data using exploratory factor analysis, factor analysis, descriptive statistics, correlation analysis, and regression to assess sen ice quality perception and customer satisfaction.The results show th Factors affecting customer satisfaction when using digital banking in ho chi minh city at customer satisfaction is influenced by six factors: interface, reliability, responsiveness, security, empathy, and price. The reliability factor haFactors affecting customer satisfaction when using digital banking in ho chi minh city
s a positive impact on customer satisfaction with a statistical significance of 90% while the remaining factors have a positive impact on customer satSTATE BANK OF VIETNAMTHE MINISTRY OFEDUCATION AND TRAININGBANKING UNIVERSITY OF HO CHI MINH CITYLAC HONG NHUFACTORS AFFECTING THE SATISFACTION OF CUST Factors affecting customer satisfaction when using digital banking in ho chi minh city s but there is a difference in satisfaction with age group and occupations.Finally, the paper provides management implications for digital banks to enhance their sen ice quality, as well as points out some limitations of the research, and suggests future research directions.iiDECLARATIONI hereby dec Factors affecting customer satisfaction when using digital banking in ho chi minh city lare Thar this is my own research under the supervision of MSc. Vo Thi Ngoc Ha. The truthful data, content, results, tables, and images used for commeFactors affecting customer satisfaction when using digital banking in ho chi minh city
nting and analysis collected from various sources are cited and clearly stated in the references section. In addition, comments, reviews as well as reSTATE BANK OF VIETNAMTHE MINISTRY OFEDUCATION AND TRAININGBANKING UNIVERSITY OF HO CHI MINH CITYLAC HONG NHUFACTORS AFFECTING THE SATISFACTION OF CUSTSTATE BANK OF VIETNAMTHE MINISTRY OFEDUCATION AND TRAININGBANKING UNIVERSITY OF HO CHI MINH CITYLAC HONG NHUFACTORS AFFECTING THE SATISFACTION OF CUSTGọi ngay
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