The impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: The impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city
The impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city
MINISTRY OF EDI CATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYDO THI MAI HUONGTHE IMPACT OF SOCIAL MEDIAINFLUENCERS O The impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city ON PURCHASEINTENTION TOWARDS COSMETICPRODUCTS IN HO CHI MINH CITYGRADUATION THESISMAJOR: BUSINESS ADMINISTRATIONCODE: 7340101SUPERVISOR: PhD. NGUYEN VAN THUYHO CHI MINH CITY-2021MINISTRY OF EDI CATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYDO THI MAI HUONGTHE IMPACT The impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city OF SOCIAL MEDIAINFLUENCERS ON PURCHASEINTENTION TOWARDS COSMETICPRODUCTS IN HO CHI MINH CITYGRADUATION THESISMAJOR: BUSINESS ADMINISTRATIONCODE: 73401The impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city
01SUPERVISOR: PhD. NGUYEN VAN THUYHO CHI MINH CITY-2021TÓM TẢTInfluencer Marketing đà trơ thành một chiên thuật Digital Marketing mới gân đây. Nghiên MINISTRY OF EDI CATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYDO THI MAI HUONGTHE IMPACT OF SOCIAL MEDIAINFLUENCERS O The impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city ưa người liêu dừng trẽn phạm vi Ihành phơ llỡ Chi Minh. Dừ liệu được thư thập thông qua bảng biểu câu hói trực tuven Google Khảo Sát vã kích thước mẩu lã 301. Đẽ phân tích dữ liệu, tác giã dã sứ dụng phán mèm SPSS. Dựa theo dữ liệu phàn tích được thi các ycu tơ cũa người có sức ánh hương trẽn mạng x The impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city à hội gơm: Mức độ uy tín. Sự dáng tin cậy. Mức dộ nôi tiêng và Đảnh giá của những người nảy dêu có một tác dộng dáng kể den ý dịnh mua mỹ phẩm của ngưThe impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city
ời tiêu dùng. Tuy nhiên, hai yếu tơ khác mà tác giã có đồ cặp tói là Sự thân thiệu và Sự tương đỏng hầu như không gày tác động den ý định mưa mỹ phàm MINISTRY OF EDI CATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYDO THI MAI HUONGTHE IMPACT OF SOCIAL MEDIAINFLUENCERS O The impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city ủa các tác giã sau này.Từ khóa: mạng xà hội. influencers. V định mua hàng.ABSTRACTSocial media influencer marketing is a new digital marketing tactic that has arisen recently. This research report aims to determine the impact of various social media influencer traits on customer purchase intention t The impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city owards cosmetic products in Ho Chi Minh City. The data was collected via an online questionnaire using Google Forms, and the sample size was 301. ForThe impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city
data analysis, the quota sampling strategy was utilized, and structural equation modeling using SPSS was used. According to the research result, crediMINISTRY OF EDI CATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYDO THI MAI HUONGTHE IMPACT OF SOCIAL MEDIAINFLUENCERS O The impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city the other hand, were not significant. Lastly, the research and practical implications, as well as possibilities for future study, were discussed.Keywords: social media, influencers, purchase intention, cosmetic.DECLARATION1 declare that this thesis was written entirely by me and that it has not prev The impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city iously been presented, or in whole part, in any prior application for a degree. Unless otherwise stated by reference or credit, the material given isThe impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city
completely by my own. The research was carried out at the Banking University of Ho Chi Minh City. Vietnam, under the supervision of Dr. Nguyen Van ThuMINISTRY OF EDI CATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYDO THI MAI HUONGTHE IMPACT OF SOCIAL MEDIAINFLUENCERS OMINISTRY OF EDI CATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYDO THI MAI HUONGTHE IMPACT OF SOCIAL MEDIAINFLUENCERS OGọi ngay
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