YAMAHA EXCITER MOTORCYCLES

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Loại tài liệu: WORD

Số trang: 57 Trang

Tài liệu: ✅ ĐÃ ĐƯỢC PHÊ DUYỆT

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Nội dung chi tiết: YAMAHA EXCITER MOTORCYCLES

YAMAHA EXCITER MOTORCYCLES

aiBa............T^WnmQIVERSITYFACULTY OF MANAGEMENT AND TOURISM(Word count:)Group members:Lecturer:Nguyen Phuong LienIlitor:Luu Thi Minh NghiaAbstract

YAMAHA EXCITER MOTORCYCLES tThrough many years of appearing in Vietnam Market. Yamaha has made up an important position in the motorcycle industry. Especially. Yamaha Exciter ha

s caused a great resonance from being launched with quality products for customers. To have belter understanding about the marketing activities in the YAMAHA EXCITER MOTORCYCLES

enterprise, we chose Yamaha Vietnam to analyze the market situation in this business with clutch products, namely Yamaha Exciter. Therefore, this rep

YAMAHA EXCITER MOTORCYCLES

ort based on secondary research that includes available information and things we considers to broaden new knowledge. This paper shows an overview of

aiBa............T^WnmQIVERSITYFACULTY OF MANAGEMENT AND TOURISM(Word count:)Group members:Lecturer:Nguyen Phuong LienIlitor:Luu Thi Minh NghiaAbstract

YAMAHA EXCITER MOTORCYCLES .....................Company background introduction................................................I.Marketingenvironment............................

.......................1.1.Microenvironment...................................................1.Company............................................... YAMAHA EXCITER MOTORCYCLES

............2.Suppliers.........................................................3.Marketing intermediaries......................................4.Comp

YAMAHA EXCITER MOTORCYCLES

etitors.......................................................5.Publics...........................................................6.Customers.........

aiBa............T^WnmQIVERSITYFACULTY OF MANAGEMENT AND TOURISM(Word count:)Group members:Lecturer:Nguyen Phuong LienIlitor:Luu Thi Minh NghiaAbstract

YAMAHA EXCITER MOTORCYCLES roenvironment...................................................1.Technological Environment2.Economic Environment.....................................

.........3.Political Environment.............................................4.Demographic Environment.......................................5.Natural YAMAHA EXCITER MOTORCYCLES

Envlronnwot—.....................6. Cutural Envitomnent..............................................II.Marketing strategy1.Segmentation.............

YAMAHA EXCITER MOTORCYCLES

...........................................2.Target market.......................................................

aiBa............T^WnmQIVERSITYFACULTY OF MANAGEMENT AND TOURISM(Word count:)Group members:Lecturer:Nguyen Phuong LienIlitor:Luu Thi Minh NghiaAbstract