Luận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city
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Luận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city
UNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessNguyen Khac DuyFACTORS AFFECTINGBEHAVIORAL INTENTIONS TOWARDMOBILE BANKING USA Luận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city AGE:A STUDY OF BANKING CUSTOMERSIN HO CHI MINH CITY11): 60340102MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. Nguyen Thi Nguyet QueHo ('hi Minh City Year 2012[2]ACKNOWLEDGEMENTAl the first of my thesis. I would like to thank all those people who made this thesis possible and an unforgettable experienc Luận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city e for my studying.Foremost, I would like to express my sincere gratitude to my supervisor, Dr. Nguyen Till Nguyet Que. for the continuous support of mLuận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city
y MBƯS study and research, for her patience, motivation, enthusiasm, and immense know ledge. Her guidance helped me in all the lime of research and wrUNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessNguyen Khac DuyFACTORS AFFECTINGBEHAVIORAL INTENTIONS TOWARDMOBILE BANKING USA Luận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city Dr. I ran Ha Minh Quan, for then encouragement, insightful comments, and hard questions.I thank my classmates in ISB MBƯS 2010 encourage and support me complete this thesis. Completing this work would have been all the most difficult were It not for the support and friendship provided by the member Luận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city s of University of Economics Ho Chi Minh City - International School of Business.Last but not the least; I would like to thank my family. I must expreLuận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city
ss my gratitude to Nguyen Thi Hong Hiep. my wife, for her continued support and encouragement. I also wish thank all those people who spent through thUNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessNguyen Khac DuyFACTORS AFFECTINGBEHAVIORAL INTENTIONS TOWARDMOBILE BANKING USA Luận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city ing technology arc becoming more readily available in Vietnam. Similarly, many financial institutions and mobile phone service providers arc learning up to provide several banking services to customers via the mobile phone. However, the number of people who choose to adopt or use such technologies i Luận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city s still relatively low. Therefore, there is a need to assess the acceptance of such technologies to establish factors that hinder or promote customer'Luận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city
s intention to Lise mobile banking (MB). Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) are the base models in order to invesUNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessNguyen Khac DuyFACTORS AFFECTINGBEHAVIORAL INTENTIONS TOWARDMOBILE BANKING USA Luận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city 0 target respondents. This research combines the variables (1) ‘'perceived usefulness”, (2) “perceived ease of use”, (3) “attitude”, (4) “subjective norm ", and (5) Perceived behavioral control” in a proposed model to reflect consumer's intention to use mobile banking. Results indicate that perceive Luận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city d usefulness, perceived ease of use, subjective norm, and perceived behavioral control are significant with respect to the customer's intention to useLuận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city
mobile banking services. In constrast with previous studies, attitude was not significant in explaining mobile banking adoption. In summan, perceivedUNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessNguyen Khac DuyFACTORS AFFECTINGBEHAVIORAL INTENTIONS TOWARDMOBILE BANKING USA Luận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city the body of knowledge by demonstrating that the above factors are critical in intention to use mobile banking in a developing country context. The implications of the results form a good basis for providing practical recommendations to leaders of commercial banks, and directions for further work.[4 Luận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city ]TABLE OF CONTENTSACKNOWLEDGEMENT................................................2ABSTRACT.......................................................3LISTLuận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city
OF FIGURES................................................7LIST OF TABLES.................................................7CHAPTER 1: INTRODUCTION...UNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessNguyen Khac DuyFACTORS AFFECTINGBEHAVIORAL INTENTIONS TOWARDMOBILE BANKING USA Luận văn thạc sĩ factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city hi Minh City.91.2.1.E-banking sen ices....................................91.2.2.Advantages of e-banking sen ices.....................11UNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessNguyen Khac DuyFACTORS AFFECTINGBEHAVIORAL INTENTIONS TOWARDMOBILE BANKING USAGọi ngay
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