Luận văn thạc sĩ factors affecting online impulse buying behavior in fashion products in vietnam

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Luận văn thạc sĩ factors affecting online impulse buying behavior in fashion products in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PRO

Luận văn thạc sĩ factors affecting online impulse buying behavior in fashion products in vietnam ODUCTSIN VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh-2015UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRUONG KIM NGANFAC

TORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PRODUCTSIN VIETNAMID:22130044MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. LE NHAT HANHHo Chi Mi Luận văn thạc sĩ factors affecting online impulse buying behavior in fashion products in vietnam

nh - 2015ACKNOWLEDGEMENTSThe completion of this thesis is a remarkable achieve in my life. It has been several months and required a great effort for

Luận văn thạc sĩ factors affecting online impulse buying behavior in fashion products in vietnam

the research. I would like to express my gratitude to all ISB staffs that supported necessary materials and helped summit my papers. I also wish to ex

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PRO

Luận văn thạc sĩ factors affecting online impulse buying behavior in fashion products in vietnam sis.Especially, I would like to give my special thanks to Doctor Le Nhat Hanh for supporting and guiding me with this researchSIAFE-MEM OF AUTHENTICAT

ION(Candidate Certificate)I certify that the work in the thesis entitled “Factors affecting online impulse buying behavior in fashion products in Viet Luận văn thạc sĩ factors affecting online impulse buying behavior in fashion products in vietnam

nam" is the result of my own research and has not been submitted for a higher degree to any university or institution other than International School

Luận văn thạc sĩ factors affecting online impulse buying behavior in fashion products in vietnam

of Business (ISB).I also certify that the thesis has been written by me. Any help and assistance that I have received in my thesis have been appropria

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PRO

Luận văn thạc sĩ factors affecting online impulse buying behavior in fashion products in vietnam .......................11.1Research backgr ound................................................................11.2.Research objectives...............

.................................................21.3.Research methodology and scope.....................................................31.4.Signific Luận văn thạc sĩ factors affecting online impulse buying behavior in fashion products in vietnam

ance of the study..........................................................41.5.Structure of the study................................................

Luận văn thạc sĩ factors affecting online impulse buying behavior in fashion products in vietnam

.............4CHAPTER II: LITERATURE REVIEW...........................................................5

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PRO