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Factors influencing agent retention of AIA vietnam life insurance company

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Factors influencing agent retention of AIA vietnam life insurance company

-/007/3eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS INFLUENCING AGENT RETENTION OF AIA (VIETNAM) LIFE INSURANCE COMPANYSTUDENT’S FUL

Factors influencing agent retention of AIA vietnam life insurance company LL NAMESTUDENT FDINTAKEADVISOR’S NAME & TITLE: NGUYEN THANH’HAI: 15004: MARCH 2013: Assoc. Prof. PHAN DLNH NGUYEN' HUTECH LIBRARY41883<©OUMc«s wfivv M

A.A.V*twxccnvTo**Advisor’s assessmentAdvisor’s signatureNguyen Thanh Hal \Factors influencing Agent retention of Al A (Vietnam)ỌỌUM or s J WUfWTV MAO* Factors influencing agent retention of AIA vietnam life insurance company

**texc£»«V4'»*aiACKNOWLEDGEMENTIt was great pleasure for me to have a chance to attend the Business Research Methods in Open University Malaysia (OUM)

Factors influencing agent retention of AIA vietnam life insurance company

in the past few months. Every meaningful and insight related sections of the course has helped me a great deal to overview and understand about how t

-/007/3eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS INFLUENCING AGENT RETENTION OF AIA (VIETNAM) LIFE INSURANCE COMPANYSTUDENT’S FUL

Factors influencing agent retention of AIA vietnam life insurance company Nguyen Phan. Ph.D. who instructed, gave me a chance and inspired me to do this project; and constantly brings me many valuable directions and affecti

onate encouragement W'hich were extremely helpful in accomplishing this study. As a result, I have been able to carry on my research paper and to be c Factors influencing agent retention of AIA vietnam life insurance company

onfident enough to turn back to my daily work to fulfill my career in our company.Iam ver)' grateful to 0ƯM and IICMC University of Technology (HUTECI

Factors influencing agent retention of AIA vietnam life insurance company

I) to give me opportunity to study this exciting course.Finally, I also like to convey thanks to all the K08C class members for their support and enco

-/007/3eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS INFLUENCING AGENT RETENTION OF AIA (VIETNAM) LIFE INSURANCE COMPANYSTUDENT’S FUL

Factors influencing agent retention of AIA vietnam life insurance company RACTThe term ’’agent retention” refer to the mission that how to keep agents, especially, top producers to stay in the company or organization. In the

Vietnam life insurance industry context, agent retention is one of the most concerned things for life insurers like AIA Vietnam. The true relationshi Factors influencing agent retention of AIA vietnam life insurance company

p between agent retention and business performance is, in fact, substantial and highly generalized across organizations. The more the company keeps it

Factors influencing agent retention of AIA vietnam life insurance company

s agency force, the more successful the company achieves. The data from AIA (Vietnam) indicates that sales offices with high agent retention rates ach

-/007/3eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS INFLUENCING AGENT RETENTION OF AIA (VIETNAM) LIFE INSURANCE COMPANYSTUDENT’S FUL

Factors influencing agent retention of AIA vietnam life insurance company nd profitable.Therefore, the purpose of this study is to examine the factors influencing agent retention and its impacts on business performance. The

project uses SPSS statistical software extensively throughout the research to test all the identified hypotheses. This research was conducted at AIA, Factors influencing agent retention of AIA vietnam life insurance company

one of the top four largest life insurance companies in Vietnam. The research was based on a questionnaire distributed to 315 Al A chosen agents with

Factors influencing agent retention of AIA vietnam life insurance company

different years of experience, who are now working in AÍA Vietnam. All respondents were asked to rank factors that according to Maslow’s hierarchy of

-/007/3eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS INFLUENCING AGENT RETENTION OF AIA (VIETNAM) LIFE INSURANCE COMPANYSTUDENT’S FUL

Factors influencing agent retention of AIA vietnam life insurance company e. Results show that compensation is. in fact, not really the most important factor to keep agent stay, but it is also based on other factors such as

the concept about agent career, agent-supervisor relationship, training and coaching, working environment... Therefore, according to the results of th Factors influencing agent retention of AIA vietnam life insurance company

e questionnaire and in light of the existing theory on retention, AJA top management team should address issues related to empower the agents at work,

Factors influencing agent retention of AIA vietnam life insurance company

in order to improve agent retention. In fact, the result of the study slates that it is not about managing retention. It is about managing people. If

-/007/3eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS INFLUENCING AGENT RETENTION OF AIA (VIETNAM) LIFE INSURANCE COMPANYSTUDENT’S FUL

-/007/3eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS INFLUENCING AGENT RETENTION OF AIA (VIETNAM) LIFE INSURANCE COMPANYSTUDENT’S FUL

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