Behind the Handle- Exploring the Experience of Social Media Manag

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Nội dung chi tiết: Behind the Handle- Exploring the Experience of Social Media Manag

Behind the Handle- Exploring the Experience of Social Media Manag

Clemson UniversityTigerPrintsAll ThesesTheses43952Behind the Handle: Exploring the Experience of Social MediaManagers for Professional Sports TeamsMeg

Behind the Handle- Exploring the Experience of Social Media Managgan CourageClemson University, mcourag@clemson.eduFollow this and additional works at: https/ztigerprints Clemson edu/alljhesesRecommended CitationCou

rage, Megan, 'Behind the Handle Exploring the Experience of Social Media Managers for Professional Sports Teams’ (2020). All Theses. 3322.https://tlge Behind the Handle- Exploring the Experience of Social Media Manag

rpnnts.Clemson edu/all_theses/3322This Thesis IS brought to you for free and open access by the Theses at TigerPrints. It has been accepted for inclus

Behind the Handle- Exploring the Experience of Social Media Manag

ion in All Theses by an authorized administrator of TigerPrmts. For more information, please contact kokeefe@clemson.edu.BEHIND THE HANDLE: EXPLORING

Clemson UniversityTigerPrintsAll ThesesTheses43952Behind the Handle: Exploring the Experience of Social MediaManagers for Professional Sports TeamsMeg

Behind the Handle- Exploring the Experience of Social Media Managent of the Requirements for the Degree Master of Arts Communication, Technology, and SocietybyMegan Joan Courage w May 2020Accepted by:Dr. Angela N. P

ratt. Committee Chair Dr. Andrew PyleKatie Barnes McElveenABSTRACTThe current study aims to expand sports communication literature from an organizatio Behind the Handle- Exploring the Experience of Social Media Manag

nal standpoint. Current literature does not recognize social media departments as an integral part of organizational communication, but rather as a fu

Behind the Handle- Exploring the Experience of Social Media Manag

nction of public relations (PR) strategy. This study consists of scnii-slniclurcd. in-depth interviews with social media managers currently working fo

Clemson UniversityTigerPrintsAll ThesesTheses43952Behind the Handle: Exploring the Experience of Social MediaManagers for Professional Sports TeamsMeg

Behind the Handle- Exploring the Experience of Social Media Managal structure and relationships, and aspects of their job that they think the general public would be surprised to leant. The study builds upon existin

g literature concerning sports communication, social media, PR. and marketing, with emphasis on role and systems theoretical structures. The findings Behind the Handle- Exploring the Experience of Social Media Manag

of this study reveal that social media management at the professional sports level is much more marketing-focused that existing literature would sugge

Behind the Handle- Exploring the Experience of Social Media Manag

st, with every participant listing the sponsorship team as one of their two closest collaborators, alongside the PR department. The concluding discuss

Clemson UniversityTigerPrintsAll ThesesTheses43952Behind the Handle: Exploring the Experience of Social MediaManagers for Professional Sports TeamsMeg

Behind the Handle- Exploring the Experience of Social Media ManagEDICATIONTo my parents, thank you for supporting me in all that I attempt to do. Thank you for never adding to the stress that I put myself under, but

instead being a comforting voice on the other end of the phone. I'm not sure where I got the irrational confidence that I currently possess, but I'm Behind the Handle- Exploring the Experience of Social Media Manag

sure it has something to do with you loving and believing in me unconditionally, no matter what.To my friends in Braintree. Clemson. D.C.. and beyond,

Behind the Handle- Exploring the Experience of Social Media Manag

thank you for being my outlet for the past few years, and especially the last two. No one makes me laugh harder than the people I've been lucky enoug

Clemson UniversityTigerPrintsAll ThesesTheses43952Behind the Handle: Exploring the Experience of Social MediaManagers for Professional Sports TeamsMeg

Behind the Handle- Exploring the Experience of Social Media Manag my MACTS cohort, you're welcome for always being the last to start an assignment. But really, thank you all for being exceptional people, friends, an

d peers. Your work ethic has frightened me at times, but it has also inspired me when I’ve needed it most. I wish you all the best in your future ende Behind the Handle- Exploring the Experience of Social Media Manag

avors, but I already know you'll be fine wherever you go.And lastly: “I want to thank me for believing in me. I want to thank me for doing all this ha

Behind the Handle- Exploring the Experience of Social Media Manag

rd work. I wanna thank me for having no days off. I wanna thank me for never quitting... I want to thank me for just being me at all times."- Snoop Do

Clemson UniversityTigerPrintsAll ThesesTheses43952Behind the Handle: Exploring the Experience of Social MediaManagers for Professional Sports TeamsMeg