(LUẬN văn THẠC sĩ) antecedents of the adoption of social network sites, the case of facebook in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) antecedents of the adoption of social network sites, the case of facebook in vietnam
(LUẬN văn THẠC sĩ) antecedents of the adoption of social network sites, the case of facebook in vietnam
UM\ ER.SITY OF ECONOMICS IN HO CHI MINH CITYInternational School of BusinessTRUONG TH1 HOANG NGOCANTECEDENTS OF THE ADOPTION OFSOCIAL NETWORK SITES:TH (LUẬN văn THẠC sĩ) antecedents of the adoption of social network sites, the case of facebook in vietnam HE CASE OF FACEBOOK TN VIETNAMMAS TER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS IN HO CHI MINH CITYInternational School of BusinessTRLONG TH1 HOANG N’GOCANTECEDENTS OF THE ADOPTION OFSOCIAL NETWORK SITES:THE CASE OF FACEBOOK IN VIETNAMID: 22120133MAS TER OF BUSINESS (H (LUẬN văn THẠC sĩ) antecedents of the adoption of social network sites, the case of facebook in vietnam onours)SUPERVISOR: ASSOC. PROF. LE NGUYEN HAUHo Chi Minh City -Year 2014ACKNOWLEDGEMENTAt the first of my thesis, I would like to thank all those peop(LUẬN văn THẠC sĩ) antecedents of the adoption of social network sites, the case of facebook in vietnam
le who made this thesis possible and an unforgettable experience for my studying.Foremost. I would like to express my deep appreciation to my supervisUM\ ER.SITY OF ECONOMICS IN HO CHI MINH CITYInternational School of BusinessTRUONG TH1 HOANG NGOCANTECEDENTS OF THE ADOPTION OFSOCIAL NETWORK SITES:TH (LUẬN văn THẠC sĩ) antecedents of the adoption of social network sites, the case of facebook in vietnam upervisory board for providing me with their available advices and patient when I need.I would like to express my gratitude to all ISB staffs that supported necessary materials and helped summit my papers.Last but not the least: I would like give my special thanks my family for supporting me spiritu (LUẬN văn THẠC sĩ) antecedents of the adoption of social network sites, the case of facebook in vietnam ally throughout my life.Ho Chi Minh City. December. 8. 2014TRI ONG THI HOANG NGOCANTECEDENTS OF THE ADOPTION OF SOCIAL NETWORK SITESiABSTRACTThe rise(LUẬN văn THẠC sĩ) antecedents of the adoption of social network sites, the case of facebook in vietnam
of social networking sites in recent rise has aroused the discussion among the society. Social networking sites not only enable people to connect withUM\ ER.SITY OF ECONOMICS IN HO CHI MINH CITYInternational School of BusinessTRUONG TH1 HOANG NGOCANTECEDENTS OF THE ADOPTION OFSOCIAL NETWORK SITES:TH (LUẬN văn THẠC sĩ) antecedents of the adoption of social network sites, the case of facebook in vietnam his study discusses antecedents of the adoption of social network sites the case of Facebook in Vietnam. Facebook is chosen for this study as it is the most popular online social networking sites. A survey involving 279 respondents is conducted. 1 he research finds out the three variables (initialin (LUẬN văn THẠC sĩ) antecedents of the adoption of social network sites, the case of facebook in vietnam g and maintaining relationships, privacy, and entertainment) had a positive influence to the intention to adopt Facebook of university students in Ho(LUẬN văn THẠC sĩ) antecedents of the adoption of social network sites, the case of facebook in vietnam
Chi Minh City, which completely matched with the discovery discussed in literature. The strongest positive relationship factor is entertainment to adoUM\ ER.SITY OF ECONOMICS IN HO CHI MINH CITYInternational School of BusinessTRUONG TH1 HOANG NGOCANTECEDENTS OF THE ADOPTION OFSOCIAL NETWORK SITES:TH (LUẬN văn THẠC sĩ) antecedents of the adoption of social network sites, the case of facebook in vietnam oups based on the level of respondent's extraversion.Key words: adoption, social networking sites. Facebook, relationships, privacy, entertainment, extraversion.ANTECEDENTS OF THE ADOPTION OF SOCIAL NETWORK SITESiiTABLE OF CONTENTS.ABSTRACT................................................iLIST OF TAB (LUẬN văn THẠC sĩ) antecedents of the adoption of social network sites, the case of facebook in vietnam LES...........................................VUM\ ER.SITY OF ECONOMICS IN HO CHI MINH CITYInternational School of BusinessTRUONG TH1 HOANG NGOCANTECEDENTS OF THE ADOPTION OFSOCIAL NETWORK SITES:THUM\ ER.SITY OF ECONOMICS IN HO CHI MINH CITYInternational School of BusinessTRUONG TH1 HOANG NGOCANTECEDENTS OF THE ADOPTION OFSOCIAL NETWORK SITES:THGọi ngay
Chat zalo
Facebook