(LUẬN văn THẠC sĩ) the effects of marketing communication on brand equity
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) the effects of marketing communication on brand equity
(LUẬN văn THẠC sĩ) the effects of marketing communication on brand equity
MINISTRY OF EDUCATION TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY —-0O0-------------------HUỲNH KIM PHUNGTHE EFFECTS OF MARKETING COMMUNI (LUẬN văn THẠC sĩ) the effects of marketing communication on brand equity ICATON ON BRANDEQUITYMajor: Business AdministrationMajor Code: 60.34.05Supervior: Dr. TRÃN HẢ MINH QUÂNHo Chi Minh City - 2011TABLE OF CONTENTACKNOWLEDGEMENTS...................................................1ABSTRACT...........................................................2CHARTER 1.BACKGROU (LUẬN văn THẠC sĩ) the effects of marketing communication on brand equity ND.......................................31.1.Introduction...............................................31.2.Research Objectives.....................(LUẬN văn THẠC sĩ) the effects of marketing communication on brand equity
...................41.3.Research methodology and scope.............................41.4.Managerial implications....................................51.MINISTRY OF EDUCATION TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY —-0O0-------------------HUỲNH KIM PHUNGTHE EFFECTS OF MARKETING COMMUNI (LUẬN văn THẠC sĩ) the effects of marketing communication on brand equity .....................................72.2.Brandequity...............................................72.2.1.Brandawareness.....................................72.2.2.Perceived quality...................................82.2.3.Brandloyalty.......................................82.2.4.BrandAssociation.. (LUẬN văn THẠC sĩ) the effects of marketing communication on brand equity .................................82.3.rhe elements of marketing communication....................92.3.1.Advertising Spending..........................(LUẬN văn THẠC sĩ) the effects of marketing communication on brand equity
.....102.3.2.Field Support Activities...........................112.3.3.Sales Promotion....................................112.4.Research Model.......MINISTRY OF EDUCATION TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY —-0O0-------------------HUỲNH KIM PHUNGTHE EFFECTS OF MARKETING COMMUNI (LUẬN văn THẠC sĩ) the effects of marketing communication on brand equity .......................153.1.Introduction........................................................153.2.Research design.....................................................153.2.1.Research methodology..................................153.2.2.Research process........................................... (LUẬN văn THẠC sĩ) the effects of marketing communication on brand equity ..173.2.3.Questionnaire Structure...............................18MINISTRY OF EDUCATION TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY —-0O0-------------------HUỲNH KIM PHUNGTHE EFFECTS OF MARKETING COMMUNIMINISTRY OF EDUCATION TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY —-0O0-------------------HUỲNH KIM PHUNGTHE EFFECTS OF MARKETING COMMUNIGọi ngay
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