Managing Negative WordofMouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention41464
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Managing Negative WordofMouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention41464
Managing Negative WordofMouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention41464
I nnovatives MarkenmanagementChristoph Burmann • Manfred Kirchgeorg Eds.RESEARCHInes NeeManaging Negative Word-of-Mouth on Social Media PlatformsThe E Managing Negative WordofMouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention41464 Effect of Hotel Management Responses on Observers' Purchase Intention0 springer GablerInnovatives MarkenmanagementBand 58yjy H HL GRADUATE school VJiTZ Illi OF MANAGEMENTHerausgegeben vonCh. Burmann. Bremen. DeutschlandM. Kirchgeorg. Leipzig. DeutschlandMarken sind in vielen Untemehmen miulerweile Z Managing Negative WordofMouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention41464 U wichtigen Vermijgenswerten geworden. die zukiinftig immer hãu tiger auch in der Bilanz erfasst werden konnen. Insbesondere in reiferen Mărkten ist dManaging Negative WordofMouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention41464
ie Marke heuie oft das einzig nachhaltige Differenzierungsmerkmal im Wettbewerb. Vor diesem Hiniergrnnd kommi der professionellen Fiihrung von Markon I nnovatives MarkenmanagementChristoph Burmann • Manfred Kirchgeorg Eds.RESEARCHInes NeeManaging Negative Word-of-Mouth on Social Media PlatformsThe E Managing Negative WordofMouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention41464 e Vcrotfentlichung neucster Forschungscrkcnntnissc AnstoBc fur cine solchc Ncuausrichtung dor Markcnfiihrung licfcrn.Herausgegeben vonProfessor Dr. Christoph Burmann Universitat Bremen.Lehrsluhl fiir innovalivesMarkenmanagemenl (LiM®)Professor Dr. Manfred KirchgeorgIIIII. Leipzig Graduate School of Managing Negative WordofMouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention41464 Management.SVI-Siifiungslehrsluhl fiir MarketingInes NeeManaging Negative Word-of-Mouth on Social Media PlatformsThe Effect of Hotel Management ResponManaging Negative WordofMouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention41464
ses on Observers' Purchase IntentionForeword by Prof. Dr. Christoph BurmannỂỊ Springer GablerInes NeeBremen, GermanyDissertation University of Bremen.I nnovatives MarkenmanagementChristoph Burmann • Manfred Kirchgeorg Eds.RESEARCHInes NeeManaging Negative Word-of-Mouth on Social Media PlatformsThe E Managing Negative WordofMouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention41464 2016938378Springer GablerI nnovatives MarkenmanagementChristoph Burmann • Manfred Kirchgeorg Eds.RESEARCHInes NeeManaging Negative Word-of-Mouth on Social Media PlatformsThe EGọi ngay
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