Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595

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Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595

RestaurantBASICSWhy guests don't come back... and what you can do about itBill MarvinRestaurant BasicsWhy Guests Don't Come Back ... and What You Can

Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595 Do About ItBill MarvinThe Restaurant Doctor8**Hospitality Masters PressPO Box 280 ♦ Gig Harbor, WashingtonCopyright £2006 by William R. Marvin.All ri

ghts reservedKo |xirt of this Ixiok may !«• reprtx hired or transmitted IO any form or by any means, ehxironic or mechami-.il, including photocopying, Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595

recording, or l>y an information storage anil retrieval system without permission in writing from the publisher. For information, please contact 1 lo

Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595

spitality Masters Press, 1*0 Box 280, Gig 1 larbor, WA 98335.An exception to the above conditions is hereby granted to a reviewer who may quote brief

RestaurantBASICSWhy guests don't come back... and what you can do about itBill MarvinRestaurant BasicsWhy Guests Don't Come Back ... and What You Can

Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595 ay excerpt sitlions of no more than 300 words for inclusion in a non commercial newsletter with the following credit line: "Excerpted with permission

from Restaurant Basics available from 1 lospitality Masters Press, Gig 1 tartar, WA, (800) 767-1055."This publication is intended to provide accurate Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595

and authoritative information in regard to tlx* subject matter covered. It is sold with the understanding that the publisher is not engaged in renderi

Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595

ng legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional

RestaurantBASICSWhy guests don't come back... and what you can do about itBill MarvinRestaurant BasicsWhy Guests Don't Come Back ... and What You Can

Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595 ................................................................................. 3Some observations by James Nassikas, founder of San Francisco's leg

endary Stanford Court Hotel and originator of the idea of monumental trivialities.Introductory Ideas.................................................. Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595

...................... 5I low did this book get started and how is it organized? Is this the end of a project... or just the beginning?1.Momentous Min

Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595

utia..........................................................................10Why don't guests come back and what can you do about it? What is this

RestaurantBASICSWhy guests don't come back... and what you can do about itBill MarvinRestaurant BasicsWhy Guests Don't Come Back ... and What You Can

Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595 ..............16How can your outward appearance present a stronger image than your advertising? What causes guests to draw conclusions about your rest

aurant before they ever enter the building? Why are you always the last one to know?3.Annoying Impressions ........................................... Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595

...........................25I low can you drive your guests away before they even arrive? What makes people decide they will have a good time or a ba

Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595

d lime in your restaurant before they gel to the table? How does your seating style set the mood for the evening?4.Table Transgressions...............

RestaurantBASICSWhy guests don't come back... and what you can do about itBill MarvinRestaurant BasicsWhy Guests Don't Come Back ... and What You Can

Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595 determining if your guests will be ecstatic or enraged?5.Environmental Apathy ......................................................................4

9What is the environment in your restaurant and what can you do io save it? What are the sights, sounds, smells and feels that set the stage for the d Restaurant Basics: Why Guests Dont Come Back...and What You Can Do About It41595

ining experience?6.Menu Missteps.............................................................................63

RestaurantBASICSWhy guests don't come back... and what you can do about itBill MarvinRestaurant BasicsWhy Guests Don't Come Back ... and What You Can