Building and sustaining a strong brand in viet nam

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Nội dung chi tiết: Building and sustaining a strong brand in viet nam

Building and sustaining a strong brand in viet nam

I•OUM1OPEN UNIVERSITY MALAYSIAIRESEARCH PROJECT(BMBR5103)BUILDING AND SUSTAINING A STRONG BRANDỊIN VIETNAMThe Case Study of Honda on Motorcycle Vietna

Building and sustaining a strong brand in viet nam am MarketSTUDENT’S FULL NAMESTUDENT IDINTAKEADVISOR’S NAME & TITLE: Tran Khanh: 2451961: September 2012: Ph.D Phan Thi Giac TamHUTECH LIBRARY41609Advi

sor’s assessment....— .............................ẤwUz...^....Jlxr.z>fírn?ỊvL....Z>x^4£...WeZ£.....L.ku.............................................. Building and sustaining a strong brand in viet nam

.......J/uk’KhwfZiz.---—\)iAA.n (X*Advisor’s signature •'1AcknowledgementDuring The time conducting this research, I have faced a lot of difficulties

Building and sustaining a strong brand in viet nam

in accomplishing this research. And I would be unable to finish it if I had not received great supports and precious suggestions from others. For thos

I•OUM1OPEN UNIVERSITY MALAYSIAIRESEARCH PROJECT(BMBR5103)BUILDING AND SUSTAINING A STRONG BRANDỊIN VIETNAMThe Case Study of Honda on Motorcycle Vietna

Building and sustaining a strong brand in viet nam I would like to give my deep gratitude to my tutor Ph.D Phan Thi Giac, who has give me valuable guidance, made very devoted efforts and spent consider

able time on correcting the thesis, making worthy comments and suggestions for the better result of the research.Second. I also would like to express Building and sustaining a strong brand in viet nam

my sincere thanks to Prof. Nguyen Xuan Minh, who has given us great lectures on Marketing Management and Marketing Strategy in getting useful and prec

Building and sustaining a strong brand in viet nam

ious knowledge during period of Marketing Class. Especially, his great lectures have inspired me to choose this topic of Building and Sustaining a str

I•OUM1OPEN UNIVERSITY MALAYSIAIRESEARCH PROJECT(BMBR5103)BUILDING AND SUSTAINING A STRONG BRANDỊIN VIETNAMThe Case Study of Honda on Motorcycle Vietna

Building and sustaining a strong brand in viet nam east, I would like to convey our true thanks, classmates and friends who have given me considerable support and encouragement to work on the research.

And more importantly, wc would like to say special thanks to our team-mates who have made significant contributions to the research W'ith constructiv Building and sustaining a strong brand in viet nam

e comments and various ideas.2Executive SummaryIllis study is to investigate Building and Sustaining a strong brand in Vietnam through the study on ho

Building and sustaining a strong brand in viet nam

w Honda has successfully been Building and Sustaining its Brand on the Motorcycle Market in Vietnam. Honda's Brand Management and the company's market

I•OUM1OPEN UNIVERSITY MALAYSIAIRESEARCH PROJECT(BMBR5103)BUILDING AND SUSTAINING A STRONG BRANDỊIN VIETNAMThe Case Study of Honda on Motorcycle Vietna

Building and sustaining a strong brand in viet nam case study method arc to be used in this thesis. In other words, the thesis is designed in the form of a case study using ‘grounded theory’ developed

by Strauss and Glaser which is based on a base for information collection and analysis. In addition, the data and information are gathered through a w Building and sustaining a strong brand in viet nam

ide range of sources: primary data from the email qualitative interviews with the managers of Honda Motorcycle Vietnam, and the email quantitative sur

Building and sustaining a strong brand in viet nam

veys among motorcycle users and Honda Motorcycle customers: secondary data is collected from a number of newspapers, magazines and websites well as.

I•OUM1OPEN UNIVERSITY MALAYSIAIRESEARCH PROJECT(BMBR5103)BUILDING AND SUSTAINING A STRONG BRANDỊIN VIETNAMThe Case Study of Honda on Motorcycle Vietna