LUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intention
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: LUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intention
LUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intention
rVIETNAM NATIONAL UNIV ERSITY, HANOI VIETNAM JAPAN I MV ERSITY ...........£□ -tf..HO PHI ONG HONGTHE EFFECTS OF PACKAGINGATTRIBUTES ON VIETNAMESECONSU LUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intentionUMERS PURCHASE INTENTIONMASTER'S THESIS BUSINESSADMINISTRATIONHanoi, 2019rVIETNAM NATIONAL UNIVERSITY, HANOI VIETNAM JAPAN UNIVERSITY .......................£□ -rf...HO PHI ONG HONGTHE EFFECTS OF PACKAGINGATTRIBUTES ON VIETNAMESECONSUMERS PURCHASE INTENTIONMAJOR: BUSINESS ADMINISTRATIONCode: 6034010 LUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intention2Research SupervisorsAssoc. Prof. Kodo YokozawaAssoc. Prof. Pham Thỉ LienACKNOWLEDGEMENTFirst of all. I would like to I want to send my sincere thanksLUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intention
to my Vietnamese and Japanese professors. Associate Professor Pham Tin Lien and Associate Professor Kodo Yokozawa who constantly giving me advices anrVIETNAM NATIONAL UNIV ERSITY, HANOI VIETNAM JAPAN I MV ERSITY ...........£□ -tf..HO PHI ONG HONGTHE EFFECTS OF PACKAGINGATTRIBUTES ON VIETNAMESECONSU LUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intentionme many meaningful recommendations helping me to improve my thesis writing in our Research Proposal Reports (on 25th December. 2018).Thirdly. I would like to thank to participants who took part in my online survey and gave me many valuable recommends to help me complete my questionnaire successfully LUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intention.Additionally, I would like send a big thank to Huong san who always support and remind us all procedure we need to do to complete your thesis smoothlLUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intention
y.Last but not least. I would like to give a sincere thanks to my family and friends who always motivated spiritedly me when I felt struggling due to rVIETNAM NATIONAL UNIV ERSITY, HANOI VIETNAM JAPAN I MV ERSITY ...........£□ -tf..HO PHI ONG HONGTHE EFFECTS OF PACKAGINGATTRIBUTES ON VIETNAMESECONSU LUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intentionsign/ methodology/ approach - A quantitative research was conducted using an online survey to collect primary data for hypothesis testing The questionnaire was transferred successfully to 147 respondents.Findings - The findings indicated the positive relationship between packaging elements (i e. gra LUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intentionphic, structural and verbal attributes) and consumer purchase intention based on the literature reviews and data analysis discussed precisely in thisLUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intention
research Additionally, the moderation role of involvement level to the interaction of visual elements and purchase intention was also proved in this prVIETNAM NATIONAL UNIV ERSITY, HANOI VIETNAM JAPAN I MV ERSITY ...........£□ -tf..HO PHI ONG HONGTHE EFFECTS OF PACKAGINGATTRIBUTES ON VIETNAMESECONSU LUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intention, promotion, etc. The findings provide knowledge related to consumer behavior for relevant companies to increase them to design an effective communication tool - package.Practical implication - The findings of this study can be used by managers and marketers to create an effective packaging to ensur LUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intentione their products stand out among competitors.Originality/ value - This study is one of the few quantitative researches measure the impacts of graphic,LUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intention
structural and verbal elements on purchase intention simultaneously. Furthermore, it emphasizes the communication role graphic, structural and verbalrVIETNAM NATIONAL UNIV ERSITY, HANOI VIETNAM JAPAN I MV ERSITY ...........£□ -tf..HO PHI ONG HONGTHE EFFECTS OF PACKAGINGATTRIBUTES ON VIETNAMESECONSU LUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intentionaction between structural package design and purchase intention which did not quantitatively proved in previous studies.Keywords Consumer’s purchase decision, packaging design, graphic elements, structural element, verbal elements, involvement levelPaper type Research paperii LUẬN văn THẠC sĩ the effects of packaging attributes on vietnamese consumers purchase intentionrVIETNAM NATIONAL UNIV ERSITY, HANOI VIETNAM JAPAN I MV ERSITY ...........£□ -tf..HO PHI ONG HONGTHE EFFECTS OF PACKAGINGATTRIBUTES ON VIETNAMESECONSUGọi ngay
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