Luận văn thạc sĩ consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
Luận văn thạc sĩ consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYTO PHI c NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLING Luận văn thạc sĩ consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank G PRODUCTS AT RETAIL BANKING: AN APPROACH ON BIG DATA AT EXIMBANKMASTER THESISHo Chi Minh City-2020COMMITMENTI assure you this is my own research. The figures and results stated in the thesis are honest and have not been published in any other works.I would like to assure you that all of the help fo Luận văn thạc sĩ consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank r the implementation of this dissertation was thanked and the information cited in the thesis has been traced.Trainees implement the thesis(Sign and wLuận văn thạc sĩ consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
rite full name)TÒ PHÚC NGUYÊN KHƯƠNGABSTRACTBased on internal database as big data of the Eximbank, 3,527 active customers with the initial length of MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYTO PHI c NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLING Luận văn thạc sĩ consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank tion Analysis are applied. The findings show that consumers’ characteristics using services at EXIMBANK are various, in which staffs, directors as individual customers occupy a high proportion in total customers. Based on descriptive statistics, there are eight main products, such as VG (Visa Gold), Luận văn thạc sĩ consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank VC (Visa Classis), MG (Master Gold), MS (Master Standard), VP (Visa Platinum), vv (Viva Violet Card), VA (Visa Auto Card), and others are concerned mLuận văn thạc sĩ consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
ost by the customer, in which VG and VC are the two top cards used. Directors are more interested in VG card, while staffs concern VC card. In additioMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYTO PHI c NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLING Luận văn thạc sĩ consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank ich the product bundle strategies are packed into groups. Based on the method Association Analysis, propobality of using two cards or three cards at the same time of customers are derived. This finding basically supports the bank to address cross-selling products of cards to customers. To do this, r Luận văn thạc sĩ consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank ecommendations of the strategies of bundle products are suggested in the thesis, together with implementation plansTABLE OF CONTENTSCOMMITMENTABSTRACTLuận văn thạc sĩ consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
TABLE OF CONTENTSLIST OF FIGURESLIST OF TABLESCHAPTER 1: INTRODUCTION..............................................1I.RATIONALE OF RESEARCH...........MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYTO PHI c NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLING Luận văn thạc sĩ consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank .......2rv.SCOPE AND LIMITATION.........................................3V.RESEARCH METHODOLOGY........................................3Data collection..................................................3Methods to analyze data..........................................5CHAPTER 2: CONCEPTS CONCERNED AN Luận văn thạc sĩ consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank D ITS FRAMEWORK......................7I.CONCEPTUAL FRAME WORK.......................................7Service retention................................Luận văn thạc sĩ consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
................7Remaining good relationships between the customer and retail banking..81.The concept of big data and its consideration in banking .82MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYTO PHI c NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLINGMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYTO PHI c NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLINGGọi ngay
Chat zalo
Facebook